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'The Date' time for M&S new autumn/winter
09 Sep '11
2 min read
Marks & Spencer will unveil the first of two new womenswear autumn / winter TV ads on ITV1 during the break of Red or Black.
Following on from the successful launch of M&S' first sub-brand print advertising campaigns, the TV ad brings together a collection of stunning womenswear looks to highlight the strength of the brand's total appeal.
Directed by Jordon Scott (daughter of Ridley Scott), the new ads are romance themed and feature two women as they get ready for two very different nights out.
The first, titled Rendezvous, follows actress Charlotte Weston as she tries on a number of glamorous, flattering outfits before deciding on a chic floral per una dress and making her way to a sophisticated restaurant. She looks so great that she attracts the attention of a dashing younger man – only to breeze past him on the way to meet her husband.
The second ad, which breaks on Friday, is titled The Date. It follows model Claire Durkin getting ready for a first date as she tries on a number of confidence inspiring, on-trend outfits before opting for an Autograph wrap dress in a hot bright colourway. She answers the door to her date, who is visibly moved by how stunning she looks.
“These ads capture the build-up, excitement and emotion at a time when clothes matter more than ever. They tap into the universal truth that women don't just wear clothes to cover up or follow a trend. They wear them to feel good, to feel more confident and glamorous. To bring this to life, we decided to use lesser known faces, so our customers will relate to the scenarios and feel empathy with the characters.” Steve Sharp, M&S Executive Director.
Following on from the successful launch of M&S' first sub-brand print advertising campaigns, the TV ad brings together a collection of stunning womenswear looks to highlight the strength of the brand's total appeal.
Directed by Jordon Scott (daughter of Ridley Scott), the new ads are romance themed and feature two women as they get ready for two very different nights out.
The first, titled Rendezvous, follows actress Charlotte Weston as she tries on a number of glamorous, flattering outfits before deciding on a chic floral per una dress and making her way to a sophisticated restaurant. She looks so great that she attracts the attention of a dashing younger man – only to breeze past him on the way to meet her husband.
The second ad, which breaks on Friday, is titled The Date. It follows model Claire Durkin getting ready for a first date as she tries on a number of confidence inspiring, on-trend outfits before opting for an Autograph wrap dress in a hot bright colourway. She answers the door to her date, who is visibly moved by how stunning she looks.
“These ads capture the build-up, excitement and emotion at a time when clothes matter more than ever. They tap into the universal truth that women don't just wear clothes to cover up or follow a trend. They wear them to feel good, to feel more confident and glamorous. To bring this to life, we decided to use lesser known faces, so our customers will relate to the scenarios and feel empathy with the characters.” Steve Sharp, M&S Executive Director.
Marks & Spencer
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