Home / Knowledge / News / Apparel/Garments / 'The Date' time for M&S new autumn/winter
'The Date' time for M&S new autumn/winter
09
Sep '11
Marks & Spencer will unveil the first of two new womenswear autumn / winter TV ads on ITV1 during the break of Red or Black.

Following on from the successful launch of M&S' first sub-brand print advertising campaigns, the TV ad brings together a collection of stunning womenswear looks to highlight the strength of the brand's total appeal.

Directed by Jordon Scott (daughter of Ridley Scott), the new ads are romance themed and feature two women as they get ready for two very different nights out.

The first, titled Rendezvous, follows actress Charlotte Weston as she tries on a number of glamorous, flattering outfits before deciding on a chic floral per una dress and making her way to a sophisticated restaurant. She looks so great that she attracts the attention of a dashing younger man – only to breeze past him on the way to meet her husband.

The second ad, which breaks on Friday, is titled The Date. It follows model Claire Durkin getting ready for a first date as she tries on a number of confidence inspiring, on-trend outfits before opting for an Autograph wrap dress in a hot bright colourway. She answers the door to her date, who is visibly moved by how stunning she looks.

“These ads capture the build-up, excitement and emotion at a time when clothes matter more than ever. They tap into the universal truth that women don't just wear clothes to cover up or follow a trend. They wear them to feel good, to feel more confident and glamorous. To bring this to life, we decided to use lesser known faces, so our customers will relate to the scenarios and feel empathy with the characters.” Steve Sharp, M&S Executive Director.

Marks & Spencer


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search