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First Destination Maternity freestanding stores opened
13
Sep '11
Destination Maternity Corporation the world's leading maternity apparel retailer, announced the opening of two Destination Maternity stores and two shop-in-shops in South Korea.

Located at 203-36 HwaJeon-dong, Dukyang-gu in the city of Koyang and 1430 Dunsan-dong, Seo-gu, in the city of DaeJeon, the Company's first Destination Maternity freestanding stores in South Korea were opened by partner Agabang & Company. Destination Maternity is the home of the world's leading maternity brands Motherhood Maternity and A Pea in the Pod. It is a one-stop shop for the most extraordinary selection of maternity fashion, accessories, and everything imaginable for the pregnant woman.

In the city of Seoul, Destination Maternity shop-in-shops featuring Motherhood Maternity and A Pea in the Pod fashions can now be found in the Nextmom store in the Youksam-dong section of Kangnam-gu and in the Nextmom Garden Five Mall location in the Moonjung-dong section of Songpa-gu. Nextmom stores, which are owned and operated by Agabang & Company, offer an extensive range of pre- and post-natal products including baby clothes, toys, wellness products, nursery furniture and more.

These freestanding Destination Maternity stores and shop-in-shops open on the heels of a fashion show that launched the Destination Maternity brands in South Korea at the 20th Seoul Coex International Fair for Mother & Baby on August 11th of this year.

Destination Maternity has granted to Agabang & Company the exclusive rights to operate branded retail locations and market merchandise under the Company's Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands in South Korea under a multi-year franchise agreement. This franchise relationship with Agabang is the third such relationship entered into by Destination Maternity since 2008.

In October 2008 Destination Maternity announced the signing of its first international franchise agreement to introduce its brands into six key markets in the Middle East. In 2009, the Company signed its second international franchise agreement to introduce its brands into India. Currently, Destination Maternity has 61 international franchised locations, including 48 shop-in-shop locations and 13 Destination Maternity branded stores.

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel. In the United States and Canada, as of August 31, 2011, Destination Maternity operates 2,349 retail locations, including 656 stores, predominantly under the tradenames Motherhood Maternity, A Pea in the Pod, and Destination Maternity, and sells on the web through its website and brand-specific websites.

Destination Maternity Corporation


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