Home / Knowledge / News / Apparel/Garments / Chinese apparel brands have shorter survival rate
Chinese apparel brands have shorter survival rate
Sep '11
Chinese apparel brands have shorter survival rate and around 2,000 brands get extinct each year, according to a survey by Hongye information company.

The research says on average nearly six apparel brands get eliminated each day from the Chinese market, and as such the average survival rate of each brand can be said to be just four hours.

In 2000-05, the survival duration of China's top 500 apparel brands was only 1.5 years. In contrast, the top 50 global brands had average survival duration of 52.5 years in the Chinese market. In fact, some of the foreign apparel brands have survived for more than a century in the Chinese market.

In the next five to 10 years, industry analysts expect the China's apparel industry to undergo a process of consolidation.

Currently, the consolidation is more in the menswear segment than in the women's wear. Since the number of apparel brands catering to women are more in number, with at least a 1000 brands in Shenzhen and Guangzhou alone, several brands will experience an 'ebb tide' situation.

While selecting a corporate brand, experts say, companies must thoroughly analyze the features and merits. Successful brand management involves choosing the most appropriate brand to take the growth momentum forward.

Fibre2fashion News Desk - China

Must ReadView All

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Casper raises total funding of $240 million

Casper, the global sleep company launched three years ago has...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search