Home / Knowledge / News / Apparel/Garments / Moriamo & Latifat to promote African-inspired collection
Moriamo & Latifat to promote African-inspired collection
13
Sep '11
Fashion label ASO DAMISI (ah-SHAW DAH-me-see) launches their Spring/Summer 2012 Collection. This new clothing line was created by two sisters, Moriamo and Latifat, who will go on the road to promote their African-inspired wear to the mainstream U.S. apparel market with wax print fabrics. They come in an array of colors, intricately fused with cottons and silks for the collection.

Moriamo and Latifat originated from the Yoruba speaking tribe in a West African nation. In the Yoruba language, "Aso" means cloth or clothing and "Damisi" means prosperity. The colorfulness, vibrancy, and styles of the clothing worn hold significance as they represent social standing, age, tribal orientation and marital status.

Wax print fabrics originated from the Dutch and gained popularity in Africa which has become traditional wear. Aso Damisi will have Americans embrace wax print fabrics. The line is designed for women who are not afraid to step out in something rich, vibrant, colorful and fresh.

Aso Damisi is geared towards the customer who is not afraid to step out in clothing that sets her apart from everyone else.

Aso Damisi

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search