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Moriamo & Latifat to promote African-inspired collection
13
Sep '11
Fashion label ASO DAMISI (ah-SHAW DAH-me-see) launches their Spring/Summer 2012 Collection. This new clothing line was created by two sisters, Moriamo and Latifat, who will go on the road to promote their African-inspired wear to the mainstream U.S. apparel market with wax print fabrics. They come in an array of colors, intricately fused with cottons and silks for the collection.

Moriamo and Latifat originated from the Yoruba speaking tribe in a West African nation. In the Yoruba language, "Aso" means cloth or clothing and "Damisi" means prosperity. The colorfulness, vibrancy, and styles of the clothing worn hold significance as they represent social standing, age, tribal orientation and marital status.

Wax print fabrics originated from the Dutch and gained popularity in Africa which has become traditional wear. Aso Damisi will have Americans embrace wax print fabrics. The line is designed for women who are not afraid to step out in something rich, vibrant, colorful and fresh.

Aso Damisi is geared towards the customer who is not afraid to step out in clothing that sets her apart from everyone else.

Aso Damisi

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