Home / Knowledge / News / Apparel/Garments / Dockers introduces the 'Alpha' Khaki
Dockers introduces the 'Alpha' Khaki
Sep '11
The Dockers brand introduces a new denim alternative – the "Alpha" khaki. Lifting a blue jean's best attributes – including its slim fit, lower rise, and rugged construction – the "Alpha" khaki combines the ease of denim with the more polished design details of an iconic khaki pant.

“Men love their jeans, especially the way they wear over time and how they can be dressed up or down,” says Doug Conklyn, Dockers Senior Vice President of Global Design. “We've created the Alpha khaki as the perfect alternative to jeans. It's got the rugged attitude and spirit of a jean, but the more cleaned up, classic look of a khaki. And it wears in overtime as his jeans would.”

The "Alpha" khaki incorporates several construction techniques typically used when creating jeans, including reinforcement, topstitching and over-lock seaming details, along with some of the dressed-up touches of a more tailored trouser. Similar to a pair of jeans, the "Alpha" is cut from heavier-weight khaki fabrics, specifically selected to wear, wrinkle and age over time.

New for the Fall 2011 season, the "Alpha" will be offered in a range of 12 colors, including iconic khaki shades along with a selection of bold, vibrant tones that are true to "Alpha" form, including: Sahara Red; Legion Blue; Smokey Aqua; Terra Cotta Orange and a deep Mustard Yellow among others.

The "Alpha" is also offered in a range of aged, distressed finishes inspired by wear patterns found on khaki's tested by real men. Using these “road-tested” results as an authentic source of inspiration, Dockers design developed 4 unique finish options including:

• A ”clean-slate” version that allows the wearer to take a basic khaki and create their own custom, finish as they break in and soften with time and wear.

• The 1-year Finish: slightly rumpled yet still fresh, this finish is just beginning to show its wear—and potential.

• The 5-year Finish: rough and ragged, the 5-year has been authentically aged with a great deal of tough love.

• The 10-year Finish: lived in, worn and torn, this is THE pant of a survivor.

Arriving in stores in August, the "Alpha" Khaki will be available for purchase at a number of retailers, including Urban Outfitters; select Bloomingdale's locations; and American Rag in select finishes.

The Dockers Brand has embodied the spirit of khaki for more than 25 years. Since their introduction in 1986, Dockers has been perfecting khakis—and the essential goods to go with them—for men and women all over the world. No compromises in quality. Just versatile, essential style. Day to night. Monday to Sunday. Wearing the pants has never looked so good.

Levi Strauss & Co

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search