Home / Knowledge / News / Apparel/Garments / U.S. Polo Assn shifts focus to Asia
U.S. Polo Assn shifts focus to Asia
Sep '11
Economic slowdown in its homeland has compelled the U.S. Polo Association brand to move its focus to Asia as it intends to boost its business in the region by almost two-fold over the next five years.

David Cummings, President and CEO of USPA Properties, a subsidiary of the United States Polo Association expects Vietnam, Thailand and Philippines to register immense growth during the next five years as the Asean Economic Community (AEC) comes into effect in 2015.

Besides, the Asean consumer spending and retail sales have registered an average growth of 2.9 percent during initial six months of the current year.

The U.S. Polo Assn brand, which was launched three years back, now operates 40 sales points throughout Thailand and two stand-alone outlets at Siam Paragon and Central World.

Sales turnover of the brand, which grew to 120 million baht during January to June this year, has already exceeded the total turnover achieved during the entire 2010.

Further, Mr. Cummings informed that the firm intends to launch at least 10 new stand-alone outlets in Thailand within next two years.

Over the next five years, the company foresees its sales in Asia rise to around 24 percent, almost double the present turnover. The official said the brand would be expanded in Asian markets like India, China and Southeast Asia in a big way.

The company plans to raise the number of its sales outlets in India to almost double, as it proposes to have 100 outlets there within next three years.

Tom Tailor (Thailand) Co Executive Director, Patcharawan Boonnamsup stated that her firm would embark on massive expansion of U.S. Polo Assn in the Asean market, this year. The firm, which holds U.S. Polo Assn brand licence for 10 Asean nations, is now engaged, along with Mr. Cummings, in finding right distribution partners for their products in Asean markets.

Tom Tailor presently operates 20 sales points for the brand in Malaysia through an authorised distribution partner. Mr. Cummings said though there are 34 Polo trademarks available in the market, U.S. Polo Assn. is the sole genuine brand with a history of 121 years.

According to U.S. Polo Assn Vice President, Jim Scully, after the company changed its business strategy and replaced its wholesale sales channel with retail channels, its sales have grown at a rate of 19 to 20 percent for past four years. The sales turnover of the firm is expected to hit one billion USD mark this year.

Globally, the brand operates 235 outlets, which would be doubled during the next five years.

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search