Home / Knowledge / News / Apparel/Garments / No 1 shapewear brand Maidenform gets red carpet ready
No 1 shapewear brand Maidenform gets red carpet ready
15
Sep '11
Customers worldwide have made Maidenform the global leader in shapewear and now celebrities and their stylists are getting in line for the 1 shapewear brand's waist nippers, thigh slimmers and body shapers.

Janie Bryant, Mad Men's award-winning costume designer, who will just happen to be hitting the red carpet herself as an Emmy nominee this year says, "since shapewear is such an important part of my daily life both on and off set, I wouldn't dream of hitting the red carpet without any. I love waist nippers and thigh slimmers because they cinch and smooth everything and go under just about any dress- so you're covered in case you make any last minute outfit changes. Maidenform also makes some great strapless/convertible full body options that are all-in-one miracle workers like the Easy-Up Strapless Full Slip."

Style Police's George Kotsiopoulos agrees, advising celebs such as Cameron Diaz to "Go to Maidenform!" for slips and other red carpet shapewear needs. His favorite is Maidenform's Easy Up Pull On Waistnipper, which he calls the "perfect modern corset" for "an incredible hourglass shape."

Stylists to stars including Penelope Cruz, Salma Hayek, Amy Adams, Lady Gaga, Katherine Heigl and many more have made Maidenform their go-to for all their intimate apparel needs both on and off the carpet. Maidenform's shapewear designer, Catherine Shannon says, "it's become more and more about what's underneath. All eyes are on these celebrities come red carpet season and shapewear is so great for inspiring confidence."

In February 2012, Maidenform will once again bring their shapewear straight to celebs and their stylists via their Oscars suite at the Four Seasons Beverly Hills. "We found last year's Oscars suite to be very well-received so we're excited to bring our latest collections out to LA again this year. Finding the perfect red carpet look is enough of a process- we just want to make that process a little easier when it comes to what they wear underneath," says Maidenform's Senior Style Director Norah Alberto.

2012 will also mark the celebration of Maidenform's 90th anniversary. For nearly a century, Maidenform's revolutionary technology, constant innovation and tireless dedication have provided the best quality and value in intimate apparel. Maidenform is looking forward to sharing its proprietary expertise with the next generation to empower women globally from the inside out, on and off the red carpet.

Maidenform Brands Inc is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear.

Maidenform Brands Inc

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Apparel/Garments | On 25th May 2017

Guess records $458.6 million revenue for Q1 2018

For the first quarter of fiscal 2018, the net revenue of American...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search