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'My Texworld', Fashion from the inside out campaign revealed
Sep '11
“My Texworld” will be the motto of the exhibition's new campaign starting with the show in February 2012. The Bellevue agency which has already made its mark with the Texworld campaign “Fashion from the inside out”, rewarded by the International Fair Poster Campaign, has dreamt up this message of identification, where the players in fashion, buyers, designers and weavers, take over their show.

Jean Salvadori, Director of the Belleville agency sums up the campaign: Far from any trace of elitism, compartmentalising or exclusion, it is an exceptional place that allows all talents to come together, a resource centre for buyers, manufacturers and designers with plenty of ideas. With this new campaign, Texworld will reaffirm the strong tie linking it to Paris and fashion.

Sustainability Day: Tuesday 20 September
In the face of the success in recent seasons with the eco-itinerary, a circuit which allows visitors to identify all the eco-friendly ranges at the show, Tuesday, 20th September, is dedicated to sustainable development with Sustainability Day. Throughout the day, lectures on the subject will allow visitors to understand the implications of this new market and its characteristics. In parallel, the exhibition of “functional ecological textile” ranges with around fifteen Taiwanese weavers will add to the attractions of this exceptional day.

The young guard of the Fre(n)sh Fashion Committee and Tristan Lahoz in an exercise in style Seven members of the Fre(n)sh Fashion Committee, the young guard of French fashion, will hold a lesson in style with the theme, Born This Way or the origin of design, with exquisite pieces made with custom-made fabrics and embroideries from the exhibitors at Texworld. A special mention goes to the couture embroideries of Aymeric François' designs. Tristan Lahoz, winner of the Dinard 2010 Grand Prix Homme will present his Epidaure collection. Aymeric François, Laetitia Comettini, Fabien Nobile, Anne-Cécile Meignan, Ute Auwarter, Pasquale Morlando, Ingrid Fey and Tristan Lahoz will present their designs in Fabric Experience.

Messe Frankfurt is organizer of the event, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt

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