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Kim Hyun Joong to endorse clothing brand HEATFACT
Sep '11
South Korean actor and singer Kim Hyun Joong will be endorsing Japanese retailer Aeon's clothing brand HEATFACT.

Kim Hyun Joong is a prominent style icon in Korea. He gained huge popularity in Asia and beyond for his role as Yoon Ji Hoo in the 2009 hit drama series 'Boys Over Flowers'.

The popular Asian celebrity has been chosen to represent Aeon's private brand functional intimate wear HEATFACT, a company statement said.

It said, “Kim Hyun Joong is renowned all throughout Asia” and he will largely contribute in “spreading HEATFACT's brand awareness“.

Fibre2fashion News Desk - India

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