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Warner taps Romeo & Juliet for Gossip Girl collection
19
Sep '11
Spotted! Warner Bros. Consumer Products and Warner Bros. Television Group (WBTVG), together with Romeo & Juliet Couture, announced the launch of the highly anticipated Gossip Girl–inspired apparel collection, Gossip Girl by Romeo & Juliet Couture. Featuring chic, contemporary fashions, the line will hit high-end fashion retailers — beginning with Kitson, Neiman Marcus and Saks Fifth Avenue — this fall in conjunction with season five of Gossip Girl, which premieres Monday, September 26, at 8/7c on The CW.

Romeo & Juliet Couture's sophisticated “inspired by Gossip Girl” collection will feature designs inspired by the characters in the stylish and trend-setting series, including tops, dresses, bottoms and outerwear, and will extend into handbags and accessories for the spring collection.

“The entire collection was inspired by the modern and sophisticated young women portrayed in the show Gossip Girl,” said David Shamouelian, CEO of Romeo & Juliet Couture. “The designs are intended to empower young, independent women to embrace their feminine side and still maintain their strength.”

“We're thrilled to be partnering with Romeo & Juliet Couture on the sophisticated, fashion-forward line that truly brings the essence of the series to life,” said Maryellen Zarakas, Senior Vice President, Worldwide Marketing and TV & Studio Licensing, Warner Bros. Consumer Products. “Romeo & Juliet Couture has created a collection that will resonate with fans of the show.”

“Gossip Girl took the fashion world by storm when it debuted four years ago on The CW Network, and as the series prepares to enter its fifth season and approaches the 100-episode milestone, its looks remain as relevant and iconic as ever,” said Sonia Borris, Senior Vice President, Marketing & Operations, Warner Bros. Worldwide Television Marketing. “If you are a fan of the series or have the urge to unlock your inner fashionista, this new line by Romeo & Juliet Couture will satisfy, no matter which character's look you love and identify with.”

Working in partnership with Warner Bros. Consumer Products and Warner Bros. Television Group, Romeo & Juliet Couture's “inspired by Gossip Girl” collection will be supported by a national promotional campaign, including on-air ads, online promotions, in-store signage and through various line-launch events.

Based on the popular series of young-adult novels by Cecily von Ziegesar, the series is narrated by the omniscient yet unseen blogger “Gossip Girl” and revolves around the scandalous lives of Manhattan's elite. Season five opens in the City of Angels — Los Angeles! A suntanned Serena has found the perfect summer job when Chuck and Nate, who are still on their posh trip around the globe, decide to pay her a visit on their mega-yacht. Meanwhile, back on the Upper East Side, Blair is still dealing with the fallout from her impossible choice between Prince Louis and Chuck, and Dan's world is suddenly shattered when he discovers that someone has gone behind his back and found an editor to anonymously publish one of his stories.

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