Home / Knowledge / News / Apparel/Garments / Emme & Amoena promote Comfort+ based lingerie range
Emme & Amoena promote Comfort+ based lingerie range
19
Sep '11
At Fashion Week, products that combine beauty, function and "perfect fit" are sure show-stoppers. Amoena, the global leader in breast care product design and manufacturing, offers full-cup women one such show stopper with Amoena Mia and announces that it has achieved another perfect fit. Amoena has partnered with the American supermodel, TV personality, mom and author Emme to promote the Amoena Mia lingerie collection. Together, Emme and Amoena will celebrate healthy living and feminine style that spans all sizes.

"Emme caught our attention because of not only her iconic fashion status, but also the incredible work that she is doing to promote positive self image among women and girls. She encompasses everything we stand for as a brand," says Phillip Sporidis, President, Amoena USA.

Amoena has built its reputation as the industry leader because it understands a woman's needs and develops products that support the mind, body and soul of women worldwide. Emme is recognized globally as an advocate for positive body image and self-esteem. Through the partnership, they are sending a message to full-cup women—celebrate your curves and accentuate them with the bra collection offering support, comfort, unmatched style and perfect fit.

What's truly revolutionary about the collection is that Amoena Mia also responds to body temperature. Amoena incorporated its proprietary Comfort+ technology into each bra style. The temperature-equalizing material (placed in the center, frames and slings) absorbs excess body heat during a rise in temperature, reducing heat build-up where women tend to perspire most. Amoena originally developed its Comfort+ technology for its post-breast surgery products and has received wide acclaim for its application to products for all women.

Amoena's partnership with the supermodel comes on the heels of Emme launching EmmeNation—a new, multi-platform community created from Emme's professional and personal experiences. Emme designed the community to tap into a unique, current cultural and business opportunity—to encourage wholeness in a woman's typically stressed and segmented life through events, digital channels and other platforms.

"There is an incredible amount of synergy between the missions of Amoena and EmmeNation. I hope to awaken the magnificence inherent in every woman with EmmeNation, and Amoena celebrates that with the quality of its products," Emme says. "The construction and sophisticated style of the Amoena Mia collection is unmatched. It's obvious that the company understands what a woman truly needs and desires from her bra, as well as a trusted brand."

Available in a size range from band sizes 32-48 and up to a J cup (in certain styles), Amoena Mia is a uniquely sophisticated bra line. Each style helps accentuate a woman's curves, creating the ultimate silhouette. Accents like delicate galloon lace and finished embroidery create an elegantly sexy look, which typically is hard to find in larger cup sizes.

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search