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New Philips iron gains Woolmark Apparel Care Gold
21
Sep '11
New Woolmark licensee Philips has released the PerfectCare iron product to markets this month with the new Woolmark Apparel Care Gold branding, the first iron in the world to receive the logo.

The PerfectCare iron gained approval after testing of pure wool fabrics showed its high performance across the key criteria of wrinkle removal, crease (or pleat) insertion and prevention of scorching and yellowing.

The Woolmark Apparel Care programme seeks to provide quality laundering technology to consumers to provide the very best care options for wool garments. The programme allows for the Woolmark to be licensed for use on washing machines, tumble driers, irons, detergents, fabric softeners and bleaches for domestic use. All products are tested by independent laboratories, authorised to carry out Woolmark testing.

The PerfectCare iron is the first to use new technology to maintain the optimal combination of temperature and steam to keep the soleplate of the iron at a constant temperature. This unique feature makes it possible to iron fabrics of any fibre content at the one temperature. Even when left on fabrics for up to five minutes there is no risk of burning or marking of garments.

Philips Australia and New Zealand senior manager business development personal care & domestic appliances Peter Bosscher said the PerfectCare iron was “an easy, fast and gentle solution to ironing woollen clothes and signalled the end of the iron age.”

The Philips PerfectCare iron represents a revolution in ironing woollen clothes according to the International Wool Textile Organisation (IWTO).

Australian Wool Innovation Limited

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