Robeez Layette infant apparel line introduced

21 Sep '11

2 min read

Stride Rite Children's Group (SRCG), the number one footwear brand and retailer of shoes for children under age two years old, launches Robeez by Stride Rite Layette, marking Stride Rite's first expansion into infant apparel.

Since the birth of Robeez Soft Soles in 1994, the distinctly styled footwear has been the "must have" for new moms and a popular baby shower gift for gift givers. Now moms and gift givers can coordinate the beloved Robeez kick-proof socks and Robeez Soft Soles, such as the Ballerina Bear, with the new Robeez Layette, to create the perfectly coordinated head-to-toe gift set.

As a premium infant brand, Robeez by Stride Rite was created by a mom for moms who want only the best for their children by providing the perfect learning-to-walk experience. The Robeez by Stride Rite Soft Soles feature leather uppers, a suede non-slip sole and an elasticized easy-on, stay-on design to protect little feet and give them room to grow.

From the fit to the finishing details, the Fall 2011 Robeez Layette apparel items are designed to complement the Soft Soles with two-piece bodysuit-pant sets and two-piece footie-cap sets featuring cuddly soft 100% brushed cotton, signature Robeez embroidered motifs, and kimono snap closures for easy changing. The bodysuit-pant sets feature sweet ruffle details for girls and stylish cargo pant pockets for boys.

Robeez Layette is made with 100% cotton, wears and washes well for durability and great fit and is available in three easy to shop for sizes (3 months, 6 months and 9 months) in the following styles:

• Boys: Up, Up & Away Airplane, Monkeying Around
• Girls: Ballerina Bear, Secret Garden, Crafty Owl
• Unisex: Lil' Lamb Footie-Cap, Lil' Chicadee Bodysuit-Pant

The Stride Rite Children's Group, part of the Performance + Lifestyle Group of Collective Brands, Inc., markets leading brands of premium children's footwear in the United States, including stride rite , Robeez for stride rite, Saucony Kids, Keds Kids and Sperry Top-Sider Kids, among others.

For over 90 years, the company has designed and engineered footwear specifically to meet the needs of growing children. Through our sole commitment to "Kid-RITE" innovation, quality, health and style, Stride Rite Children's Group's mission is to be the first choice for premium authentic footwear brands that kids love and moms trust.

Stride Rite Children's Group

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