Home / Knowledge / News / Apparel/Garments / 'Live for Pink' campaign kicks off
'Live for Pink' campaign kicks off
22
Sep '11
High-style, low-price retailer DownEast Home & Clothing has announced the successful kick-off of its fourth annual “LIVE for Pink” sales event. Through October 16, 2011, customers can purchase special limited edition “LIVE for Pink” tees and DownEast will donate 50 percent of the sales – up to $25,000 – to Needs Beyond Medicine, a Utah-based organization that provides cancer education, access to screening and financial support for cancer patients.

Through its previous “LIVE for Pink” events in 2008, 2009 and 2010, DownEast has raised over $63,000 in honor of National Breast Cancer Awareness Month. The “LIVE for Pink” 2011 event officially began on September 12 and the company has already seen a significant response from customers – both in stores and online.

“In the first week alone, we've seen a very promising uptick in sales of the limited edition tees, which is exciting since we still have another several weeks in the campaign to go,” said Klane Murphy, CEO of DownEast. “Each year, we've been touched by the enthusiastic support of our customers.”

DownEast and its staff proactively support a variety of philanthropic causes year-round. Supporting breast cancer awareness is an especially important cause given its direct impact on the people behind DownEast and their families. Breast cancer survivors within the DownEast family include Llilli Murphy, wife of CEO Klane Murphy, and Claire Freedman, mother of company founders Jonathan, Bill and Charlie Freedman.

This past August, DownEast held a special “LIVE for Pink” photo shoot featuring 12 women whose lives were in some way touched by breast cancer. The women selected for the photo shoot responded to DownEast's first-ever open casting call for the campaign by writing a brief essay on how they were impacted by the disease.

According to Candy Friedli, director of Apparel for DownEast, “We received an amazing response from women of all backgrounds. One of the hardest – and most gratifying – things I've ever had to do in my job was to choose the finalists for the photo shoot. There were so many inspiring entries.”

A peek behind the photo shoot and a snapshot into the featured women's stories are available on the DownEast By Design blog. Throughout the month of September, the blog will continue to showcase their essays to help put a face with the disease.

Several DownEast staff members will also participate in other activities during National Breast Cancer Awareness Month, including the second annual Pink Half Marathon, which will take place in Park City, Utah, on Oct. 8.

DownEast Home & Clothing, a leader in stylish and affordable apparel, home furnishings and accessories, believes that shopping should be a fun, guilt-free experience. Founded in 1991 and still family-owned and operated, DownEast continues its goal of bringing customers the very best merchandise including modest clothing – from national brands to its own DownEast Basics apparel – at the very best prices.

DownEast Home & Clothing

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X