Home / Knowledge / News / Apparel/Garments / New ADJUSTS-TO-ME offers women customized support
New ADJUSTS-TO-ME offers women customized support
23
Sep '11
No one understands the challenges women face when shopping for intimate apparel better than Maidenform. For decades, the company has worked tirelessly to create products that make the process easier, such as its new ADJUSTS-TO-ME collection. This collection of bras, panties and shapewear in self-adjusting fabric and elastics will hit stores this October and will offer women customized support and comfort suited to their unique curves.

The new yarn technology in the ADJUSTS-TO-ME line allows for high performance stretch and recovery within each garment (patent pending technology provides for 7 times more stretch than average garments), taking much of the guesswork out of sizing and forgiving fluctuations in women's weights. The fabric in the collection incorporates technology from LYCRA beauty fabrics engineered for the utmost in comfort and fit.

Its shapewear is offered in just two sizes to fit XS-Medium and Large-XXL. Similarly, the ADJUSTS-TO-ME bras, launching with a tailored and a lace version, release in the cups to provide room when needed, contracting when not needed . Size small fits (34A, 36A, 34B, 32C), size medium fits (38A, 36B, 34C, 36C) and size large fits (38B, 38C, 34D, 36D, 34DD). The panties, a tailored hipster and a tailored g-string, come in one size and will adjust to every woman's body for a custom made fit. The collection even crosses over to Maidenform's Lilyette collection with a lace underwire making its debut this spring.

”ADJUSTS-TO-ME is as innovative a collection as we've ever introduced and we're very excited to be bringing this collection to our customers,” says Maidenform CEO Maurice Reznik. “With product technologies, enhanced performance ingredients and smart fabrics, Maidenform is always looking to deliver the best in intimate apparel and shaping solutions. We believe this extensive collection will be another answer to women's every day intimate wardrobe needs.”

"I am so excited about this new product," says Janie Bryant, Mad Men costume designer and Maidenform wardrobe expert. "The secret to a great fitting wardrobe is to have great fitting intimates underneath, and with the ADJUSTS-TO- ME collection, a woman can get a custom like fit for her body, allowing for a smooth sleek look and comfortable feel."

Available in an array of basic colors including Black, Barely Nude and Vintage Lace, the ADJUSTS-TO-ME shapewear offerings include a Wear Your Own Bra (W.Y.O.B.) Torsette, W.Y.O.B. Singlet and Thigh Slimmer. An incredible everyday bra option, the ADJUSTS-TO-ME bra collection offers smooth microfiber to combat visibility issues with 2-ply wings and supportive straps for all-day comfort. Bra styles include a Foam Underwire, Foam Underwire with Lace and a Wirefree Bra. Panty styles include a Tailored Hipster and Tailored G-string.

Aptly named, the ADJUSTS-TO-ME collection adapts to the changing conditions of a woman's body for the utmost in fit and wearability every day.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear.

INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications.

Maidenform Inc


Must ReadView All

UK retail firms urge Hammond to ease business rates burden

Textiles | On 20th Nov 2017

UK retail firms urge Hammond to ease business rates burden

Top British retail company CEOs have urged UK finance minister...

L-R: Surya Ajay Agarwal (Director - Donear), Vikram Mahaldar (MD - OCM) & Rahul Rajendra Agarwal (Director - Donear)

Textiles | On 20th Nov 2017

Promoters of Donear Group acquire OCM Woolen Mills

The promoters of Mumbai-based Donear Group have announced the...

Courtesy: Cornell

Textiles | On 20th Nov 2017

Cornell’s tech allows customisation of woven fabrics

Cornell Professor Steve Marschner and Rhode Island School of Design...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search