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OBJE puts final touches on Men's Jeans Collection
26 Sep '11
2 min read
This fall, Obscene Jeans Corp. asks, “Why should women have all the fun?” The glamorous and edgy fashion company is proving that what's Obscene for the goose is Obscene for the gander by putting the finishing touches on its first capsule collection for men.
“I've wanted to do a men's line for as long as I've worked with Obscene Jeans, and now the time is completely right,” said OBJE CEO Rachel Stark-Cappelli. “The first sketches of a men's line were done alongside our women's line, and we feel the time is right to produce it after witnessing the incredible response that the women's jeans have received. I've already received images from the manufacturer in Turkey of our first men's prototype jeans, and they look better than even we expected.
“If everything goes according to plan, they should be ready to show by the end of October,” she added.
The new capsule collection will be the perfect selection for boutiques, topping out between 8-10 pieces in three different fits. As with the women's line, OBJE's men's collection will be a potent mix of sophisticated and streetwise, Stark-Cappelli said.
“We're striving to achieve what we're calling an 'elegant street style' with this collection,” she said. “That means combining high-end fabrics and gorgeous stitching with some wild washes and more relaxed fits. These jeans will definitely be made to stand out.”
Obscene Jeans expects to have both its new men's collection and women's collection ready for delivery by Feb. 28, 2012. The women's line will be delivered to stores starting Jan. 31, with a mini collectionmade available exclusively at OBJE's forthcoming online boutique in time for Christmas shopping. Photos and video of Obscene Jeans' dazzling denim designs are available now on OBJE's Facebook page and YouTube channel.
Obscene Jeans Corp. (OBJE) is an emergent, design-based lifestyle brand and apparel company. OBJE is an OTCQB publicly traded company.
“I've wanted to do a men's line for as long as I've worked with Obscene Jeans, and now the time is completely right,” said OBJE CEO Rachel Stark-Cappelli. “The first sketches of a men's line were done alongside our women's line, and we feel the time is right to produce it after witnessing the incredible response that the women's jeans have received. I've already received images from the manufacturer in Turkey of our first men's prototype jeans, and they look better than even we expected.
“If everything goes according to plan, they should be ready to show by the end of October,” she added.
The new capsule collection will be the perfect selection for boutiques, topping out between 8-10 pieces in three different fits. As with the women's line, OBJE's men's collection will be a potent mix of sophisticated and streetwise, Stark-Cappelli said.
“We're striving to achieve what we're calling an 'elegant street style' with this collection,” she said. “That means combining high-end fabrics and gorgeous stitching with some wild washes and more relaxed fits. These jeans will definitely be made to stand out.”
Obscene Jeans expects to have both its new men's collection and women's collection ready for delivery by Feb. 28, 2012. The women's line will be delivered to stores starting Jan. 31, with a mini collectionmade available exclusively at OBJE's forthcoming online boutique in time for Christmas shopping. Photos and video of Obscene Jeans' dazzling denim designs are available now on OBJE's Facebook page and YouTube channel.
Obscene Jeans Corp. (OBJE) is an emergent, design-based lifestyle brand and apparel company. OBJE is an OTCQB publicly traded company.
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