Home / Knowledge / News / Apparel/Garments / HSN to present new collection inspired by 'Footloose' film
HSN to present new collection inspired by 'Footloose' film
26
Sep '11
Multichannel retailer HSN is ready to cut loose with an exclusive shopping experience that celebrates the highly anticipated new movie adaptation of the beloved 80's film, Footloose. The 24-hour HSN event will take place Wednesday, October 12 across all of HSN's platforms, including on TV, HSN and HSN mobile.

The Paramount Pictures release, directed by Craig Brewer and starring Kenny Wormald, Julianne Hough, Andie MacDowell and Dennis Quaid, will open nationwide on October 14.

"Footloose provides HSN an opportunity to integrate products across all our platforms in a new and exciting way," said Bill Brand, EVP of Programming, Marketing and Business Development. "HSN's entertainment integration strategy continues to build momentum and we are proud to collaborate with Paramount Pictures to bring this new interpretation of the classic film to our customers with a fun and entertaining shopping experience."

Inspired by the movie, the multi-platform HSN event will include the Fall's hottest collections of high-end contemporary footwear, fashions, accessories and beauty including the HSN debut of Zodiac USA and Keds. The event will also feature exclusive denim from Levi's Curve ID and footwear from DKNYC, Libby Edelman, La Victorie.

Designers Matt Bernson Special Project, Vince Camuto, Steven by Steve Madden and Twiggy LONDON will also have exclusive styles including their own version of the film's iconic red cowboy boots.

"I'm very excited to be a part of the Footloose special on HSN," said Twiggy. "My design team and I have put together some great boots and shows and I love them all."

In addition, the event will showcase beauty products from HSN favorites, including an exclusive "Powder Pop Set" by Benefit Cosmetics, special designs by Foot Petals and exclusive nail colors from Deborah Lippmann inspired by the iconic music from the film including "Almost paradise," "Dancing in the Sheets," "Footloose" and "Let's Hear it for the Boy."

HSN will also offer Footloose movie branded merchandise including apparel seen in the film, exclusive posters, and the film soundtrack featuring artists Blake Shelton, Big & Rich, Cee Lo Green, David Banner, Whitney Duncan, Lissie and Zac Brown of Zac Brown Band. As additional support to the Oct. 12 event on HSN platforms, the multichannel retailer has also developed a custom Footloose movie themed magazine with the editors of Footwear News, cross channel cable spots, and print advertising in Lucky magazine. HSN will also sponsor the movie premiere in Los Angeles October

"The broad scope of this HSN Footloose movie partnership combining pre-promotion on air and online with the daylong broadcast event, custom publishing, and a print campaign definitely will build the excitement for the film with the vast HSN audience," commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures. "We are thrilled tobe working with the HSN team on such a valuable and integrated program."

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience.

HSN


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search