Baci Lingerie poses for big impact; plans 20+ stores

26 Sep '11

1 min read

Baci Lingerie, the leader in affordable luxury, announces their exclusive South African Brand Owner to open at least 20 mono brand stores over the next five years.

“Baci Lingerie South Africa is a very large, successful, and professional retailer. In fact they are the leading retailer in their industry, with over 50 successful retail stores of their own,“ states Robert Rosen, COO of Baci Lingerie. “Once Baci Lingerie South Africa was introduced to the mono brand store concept, they completely fell in love and were eager to move forward. Already Baci Lingerie is scouting for the best locations in South Africa to house their 20 plus Baci Lingerie mono brand stores.

“We were already sold on the concept of the mono brand store,” states a representative from Baci Lingerie South Africa. “But what really cemented the mono brand store for us was seeing first-hand the power and impact of Baci Lingerie at the 2010 Sexpo Exhibition in Johannesburg.

"(It) was a complete success, we had over 45,000 buying customers through the door… woman were going crazy over the stock. They could not believe the prices. Over all the exposure to the brand was huge."

Baci Lingerie