Home / Knowledge / News / Apparel/Garments / Shift in seasonal buying patterns caused by weather changes
Shift in seasonal buying patterns caused by weather changes
26
Sep '11
Shirtworks, one of the UK's leading suppliers of promotional products and customised clothing, reports a shift in annual promotional product ordering trends due to changes in UK weather patterns. Established in the 1980's, Shirtworks has detected a change in the times of year when certain types of customised workwear and corporate gifts influenced by seasons, such as waterproof customised workwear and branded umbrellas, are being ordered.

"Shirtworks has a lot of data to draw upon since the 1980's, as we have large number of corporate gift and promotional product clients, along with companies who order customised workwear every year," said Arron Harnden, MD for Shirtworks. "Over the last four years, we've noticed that certain types of workwear, such as branded waterproof jackets for example, are being ordered much earlier in the year as our summers have been so wet. There's also been an increase in customised workwear geared towards extremes of weather, such as ice and snow, at levels we simply haven't seen before."

"The summers over the last few years have been very unreliable in terms of fine weather," Arron continued. "We're noticing a shift in branded corporate giveaway buying as a result, with fewer Frisbees being ordered, but more branded yo-yo's! It might sound frivolous, but I think these micro-trends are quite revealing, as yo-yo's can be enjoyed whatever the weather, but Frisbees are only taken out on sunny days.

"When asked if these seasonal buying trend changes are a problem for Shirtworks, Arron replied, "Not at all, it balances out in the end, we just have to keep on our toes and not predict surges in demand on traditional weather patterns. Now April seems to have a mini heat-wave, June and July seem to be so much wetter and the winter much colder, we simply have to adapt like everyone else."

Shirtworks was founded in 1985 and is now a leading direct supplier of promotional clothing, corporate gifts and promotional merchandise with the capacity to print orders of any size. At the Shirtworks promotional clothing workshop, there are screenprinting machines capable of printing logos and designs up to 10 ink colours, and machines which can embroider logos up to 7 thread colours. Shirtworks also holds large stocks of the most popular garments, including products from Screenstars, Jerzees, Hanes, Kustom Kit, Beechfield and Result.

Shirtworks Limited


Must ReadView All

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search