Two events to focus on lingerie & swimwear of tomorrow

27 Sep '11

3 min read

On October 18th and 19th, 2011, Shanghai Mode Lingerie and Interfilière Shanghai will be The Place To Be for the international Lingerie and Swimwear industries : 241 exhibitors and 6000 visitors are expected to attend. Everyone who is anyone, or who wants to be, in the lingerie or swimwear business in Asia, will be on site for top-level networking and an overview of fashion and innovation.

In 2011, Shanghai Mode Lingerie presents 35 international lingerie and swimwear brands, making it a prime venue for regional and global names to grow their business. In addition to a specially designated area for the Lingerie Française group of companies to display the latest French savoir-faire and artistry, the show will be divided into two other areas based on different strategies: Private Lingerie and Brands Academy.

PRIVATE LINGERIE - 23 BRANDS - will bring together the Biggest International Names in upscale lingerie, swimwear and hosiery looking to make a splash in Asia, a perfect venue to make deals, with private showrooms for highly selective business meetings between exhibiting brands and retailers, agents, partners and decision-makers.Here's a hint of what's in store at

Felina will present its new Contour NOS range. The Spring/Summer 2012 collection will combine tried and tested figure shaping with an attractive modern look. A classic pinstripe pattern as a foundation for bi-colored embroidery imbues an air of sophistication. Felina offers optimum comfort and gentle shaping, as always, even in large cup sizes.

Gerbe Manufacture, founded in 1904 by Stéphane Gerbe, has built its reputation for excellence on inseparable values, which still contribute to its success and continuity: a product 100% made in France, a unique “Savoir Faire” combining constant innovation and creation with a spirit of femininity and elegance, high-quality choice of materials providing unmatchable comfort, hand-made “Haute Couture” fabrication, painstaking controls throughout manufacture and a final check of each item.

Barbara's 2012 Summer Collection draws its inspiration from the Orient, evocative of a palatial garden with majestic flowers, in an almost unreal atmosphere that invites a feminine pause, full of gentleness and sensuality.

The ANDRES SARDA company, as we know it today, was born in 1962. Andrés Sardá has been at the cutting edge of fashion. His own personal revolution was to switch from the functional and plain look of traditional corsetry into imaginative and seductive pieces. He turned them into “lingerie”, and women applauded him for it. He supported this with a creative and breakthrough style in advertising imagery, using the best models and photographers of each era. Thanks to this, Andrés Sardá's prestige as a designer has reached an international level that has made the company a leader in the luxury sector.

Aubade, a French top-of-the-line range since 1960, brings cinema to the fore in their Spring/Summer 2012 collections of lingerie and swimwear. In Swimwear, the mystical “James Bond girls” inspired a very glamorous, visual and intricate collection, and in Lingerie and Loungewear, this season is all about the Cannes Film Festival.

Shanghai Mode Lingerie and Interfilière Shanghai

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