Home / Knowledge / News / Apparel/Garments / Cherokee announces two new key hires
Cherokee announces two new key hires
28
Sep '11
Cherokee Inc. a leading innovator and global marketer of fashion and lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world, announced the hire of Sally Mueller as the Company's Chief Brand Officer and Jamie Curtis as its VP Marketing. Both will be based in Cherokee's new marketing office located in Minneapolis, Minnesota.

In this newly created position as Chief Brand Officer, Ms. Mueller will be responsible for building a highly-effective, world-class marketing and creative organization to identify opportunities for brand acquisitions while furthering the development of Cherokee's new and existing businesses. In addition, on the business development front, Ms. Mueller will draw from her senior-level retailer experience to further enhance the Company's brand visibility.

Ms. Mueller joins The Cherokee Group with over 24 years of experience at the Target Corporation, where she helped take the company from a regional discount retailer to an internationally recognized global brand. While at Target, Ms. Mueller spearheaded many initiatives including the "Sign of the Times," "Design for All," and "Go International," each of which helped bring Target to the forefront of the global retail market.

"I have worked closely with Sally this past year as we have developed the new Global Vision for our Cherokee brand. Sally possesses the rare combination of creative and analytical skills that combined with her practical hands-on experience, presented a tremendous strategic opportunity for Cherokee," said Henry Stupp, Chief Executive Officer of The Cherokee Group.

"Sally's many years of senior-level experience with our largest domestic partner, Target, along with her visionary work on numerous nationally and globally recognized brands, will be a critical part to the continued redesign and enhancement of the Cherokee's group of brands. We look forward to working together as we deliver high-quality materials, marketing innovations and strategic opportunities that grow our business on a global basis. Hiring someone of Sally's caliber as part of our team signals a new era in Cherokee's long-term commitment and vision for our Company."

Ms. Curtis joins the Cherokee Group from Coach Inc., where she most recently served as Senior Director of Collaborations. Prior to Coach, Ms. Curtis worked in the Marketing Department at Target Corporation. Ms. Curtis will work with Cherokee's senior management in the identification and generation of new revenue streams by providing marketing leadership for the Company's existing and new brand acquisitions.

"In this newly created position of VP Marketing, Jamie will bring over a decade of 'fashion & brand' experience, excitement and energy to our company's marketing efforts," noted Henry Stupp. "I am proud that we are attracting high-level talent that shares the same vision, enthusiasm and passion for our brands as I do, and recognizes the progress that has been made over the past year at The Cherokee Group. Together Sally and Jamie form an important catalyst for future growth, and on behalf of our dedicated team and partners in over 30 countries, we welcome them to our company."

Cherokee Inc. is a global marketer and manager of a portfolio of fashion and lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world.

Cherokee Inc


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search