Home / Knowledge / News / Apparel/Garments / Cherokee announces two new key hires
Cherokee announces two new key hires
28
Sep '11
Cherokee Inc. a leading innovator and global marketer of fashion and lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world, announced the hire of Sally Mueller as the Company's Chief Brand Officer and Jamie Curtis as its VP Marketing. Both will be based in Cherokee's new marketing office located in Minneapolis, Minnesota.

In this newly created position as Chief Brand Officer, Ms. Mueller will be responsible for building a highly-effective, world-class marketing and creative organization to identify opportunities for brand acquisitions while furthering the development of Cherokee's new and existing businesses. In addition, on the business development front, Ms. Mueller will draw from her senior-level retailer experience to further enhance the Company's brand visibility.

Ms. Mueller joins The Cherokee Group with over 24 years of experience at the Target Corporation, where she helped take the company from a regional discount retailer to an internationally recognized global brand. While at Target, Ms. Mueller spearheaded many initiatives including the "Sign of the Times," "Design for All," and "Go International," each of which helped bring Target to the forefront of the global retail market.

"I have worked closely with Sally this past year as we have developed the new Global Vision for our Cherokee brand. Sally possesses the rare combination of creative and analytical skills that combined with her practical hands-on experience, presented a tremendous strategic opportunity for Cherokee," said Henry Stupp, Chief Executive Officer of The Cherokee Group.

"Sally's many years of senior-level experience with our largest domestic partner, Target, along with her visionary work on numerous nationally and globally recognized brands, will be a critical part to the continued redesign and enhancement of the Cherokee's group of brands. We look forward to working together as we deliver high-quality materials, marketing innovations and strategic opportunities that grow our business on a global basis. Hiring someone of Sally's caliber as part of our team signals a new era in Cherokee's long-term commitment and vision for our Company."

Ms. Curtis joins the Cherokee Group from Coach Inc., where she most recently served as Senior Director of Collaborations. Prior to Coach, Ms. Curtis worked in the Marketing Department at Target Corporation. Ms. Curtis will work with Cherokee's senior management in the identification and generation of new revenue streams by providing marketing leadership for the Company's existing and new brand acquisitions.

"In this newly created position of VP Marketing, Jamie will bring over a decade of 'fashion & brand' experience, excitement and energy to our company's marketing efforts," noted Henry Stupp. "I am proud that we are attracting high-level talent that shares the same vision, enthusiasm and passion for our brands as I do, and recognizes the progress that has been made over the past year at The Cherokee Group. Together Sally and Jamie form an important catalyst for future growth, and on behalf of our dedicated team and partners in over 30 countries, we welcome them to our company."

Cherokee Inc. is a global marketer and manager of a portfolio of fashion and lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world.

Cherokee Inc

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search