Sofia by Sofia Vergara collection for Kmart

28 Sep '11

4 min read

"I loved being involved in the creative process of this commercial," said Vergara. "The agency very effectively conveyed that the Sofia Vergara collection celebrates all types of women in an extremely funny, cool and sexy way. Loved the concept, the director and the effects."

Sofia by Sofia Vergara will include sportswear, dresses, handbags, jewelry, and footwear, designed for the young, fashion-conscious women looking for the trend-right, must-haves of each season, including figure flattering styles and fashion-forward prints and patterns. Reflecting Sofia's unique fashion sensibilities, the brand is a modern and fresh approach to everyday style.

"We are very pleased to partner with Kmart and its talented marketing team for Latin World Entertainment (LWE) Licensing's inaugural licensing program," said Luis Balaguer, founder of Latin World Entertainment. LWE Licensing's managing partners are Nancy Overfield-Delmar and Paul Robb.

Kmart, a wholly owned subsidiary of Sears Holdings Corporation, is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense.

Kmart

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