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German fashion brand enters the Scandinavian market
Sep '11
Finland's very first s.Oliver store celebrates its great opening in the Jumbo Shopping Center in Vantaa. Entering the Scandinavian market the fashion and lifestyle company decided that Finland is the place to start: “Being the World Design Capital in 2012, Helsinki is a very fashionable city with individual taste and culture.

It is the perfect place to first present our trendy label in Scandinavia”, says Oliver Hein, Managing Director Sales, who will join the opening in Helsinki. More stores are planned for Scandinavia. The next is to open in Helsingborg, Sweden in October 2011.

s.Oliver was founded in 1969 in Germany. Within a few decades, s.Oliver has developed into one of the leading fashion manufacturers in Europe. Turnover in 2010 was 1,2 billion Euros. s.Oliver currently has 240 stores under own management, some 300 stores run together with partners and is represented in 2,559 shops and on 3,281 sales areas. s.Oliver is represented in over 30 countries. The new store in the shopping center Jumbo is run by local entrepreneurs, Leporanta family, who also run RIVER co. fashion store chain.

The secret behind s.Oliver success is the combination of a unique design world and strong “value for money” thinking. Independent research company OC&C made a large consumer survey in Germany in 2010. In the research report, s.Oliver was ranked nr.1 in consumer satisfaction, before Esprit and H&M.

The brand caters to a broad target group, and successfully presents different lifestyle worlds in its stores. s.Oliver Casual provides urban collections for young and trend-conscious people who demand high quality wear. QS by s.Oliver stands for red-hot fashion that primarily appeals to the young trendsetter. Bags and small leather goods by s.Oliver Accessories complete the range, and offer a broad spectrum for every taste: from classic to sporty to highly fashionable.

The new store concept includes a lot of lovely details and conveys a warm atmosphere. Straightness and clarity are at the fore. Already existing architectural conditions are integrated into the store design. Thus every s.Oliver store looks different.


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