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Decline in clothing sales halts
Sep '11
A decline being witnessed in the volume of apparel sales in Hungary over the past few years seems to have been halted.

The number of apparel pieces sold during the January-June period of 2011 is almost the same as the amount of clothing items sold in the corresponding period of last year, according to GfK Hungária.

The report states that the share of fashion chains, supermarkets and second-hand shops has increased in the total quantity of apparel sales.

It says, fashion outlet chains are the first choice for Hungarians shopping for outerwear and their market share has increased to 15 percent.

However, Hungarians prefer to visit a supermarket when buying innerwear, outerwear and accessories, dungarees and sportswear. But, baby clothes are the most asked items in supermarkets and account for over 20 percent of market share.

An increasing number of buyers are also opting to purchase their clothing from second-hand shops as these outlets offer good quality at affordable prices. In the first six months of the current year, one in four baby clothes were bought from such shops.

Families with small children usually go to second-hand shops, but those below 40 belonging to higher income group prefer to visit fashion outlets and boutiques.

Outlets exclusively catering to innerwear are frequented by shoppers up to 50 years old, but those above 60 are very rarely spotted at such stores. Older people prefer to buy their clothing from Chinese markets as well as supermarkets.

Fibre2fashion News Desk - India

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