Home / Knowledge / News / Apparel/Garments / ASIBELUA shines at Mercedes Benz Fashion Week
ASIBELUA shines at Mercedes Benz Fashion Week
29
Sep '11
Fati Asibelua, the celebrated founder of Momo, debuted her new international luxury label ASIBELUA on the global runway at IMG Mercedes Benz New York Fashion Week last Thursday. Redesigning African fashion on the global stage, ASIBELUA opened the runway show Arise 'Made in Africa', a collective show featuring seven of the world's most celebrated designers.

Momo's founder Fati Asibelua unveiled what was regarded as a stunning collection with a strong, distinctive African signature that featured bold colours and ready-to-wear pieces that instantly appeal worldwide.

Attendees at New York's Mercedes Benz Fashion Week marveled at the collection calling it, “Sophisticated and mature,” “cosmopolitan and bold,” and stating “the collection thrives in contrasts.”

The AISBEUA collection harnesses a unique vocabulary of colorful prints and tie-dyes hand-crafted on luxury silks that have become the designer's emblem of African exuberance.

The spring / summer collection's inspiration comes from designer Fati Asibelua's personal interpretation of an “African Kaleidoscope”. Working with her love of pattern and textiles, Asibelua calls the collection a contemporary urban African mix of tribal crafts and futuristic streamlined shapes. The bold use of contrasting textures and exuberant prints create vibrant burst in simple garment shapes and designs that highlight the designer's love of improvisation.

This season, a graphic Mod feel has inspired the designer to introduce black and white silk checks to the vibrant mix. A mood for jazz perhaps, but the tribal beat of wax print inspired patterns and the designer's beloved tie-dye mixes are a major source of inspiration and feature in her collection.

“The street energy of Africa is really special for me,” said designer Fati Asibleua. “But I also love London, which is like a second home to me. My goal is to build ASIBELUA into a truly luxury African fashion label with genuine international appeal.”

Spring/Summer 2012 sees the launch of ASIBELUA's third collection. With stocklists already in the UK and Europe, the collection now travels to Paris to exhibit at MeMy Mode from 30th September until 3rd October.

ASIBELUA


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Urmil Arya

Sushila International, a well established textile organisation established ...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search