Home / Knowledge / News / Apparel/Garments / EVE's 'Chinese Qi' interprets Chinese fashion attitude
EVE's 'Chinese Qi' interprets Chinese fashion attitude
Sep '11
China Capital Museum and EVE CINA, a senior men's fashion brand of EVE group, combined their multi-cultural force and creatively to express the spirit of Chinese clothing culture with the majestic "Chinese Qi".

With a history of over five thousand years, China has developed distinctive fashion attitudes: Han Chinese clothing, robes, tunics, etc. Characteristics of each era with a distinctive way of dressing declare Chinese fashion's personality to the world. However, when China embraces the world's other civilizations with an open attitude, their personality traits become blurred. Thus, in such an important historic period -- "Xinhai Centennial", EVE CINA rebuilds the Chinese fashion attitude to creatively show Chinese fashion expression to the world.

Using "Chinese Qi" as a source of inspiration, EVE CINA uses the language of contemporary Chinese fashion: It selects the finest materials, cooperates with domestic and international design masters, and presents consumers with the perfect combination of Chinese traditional crafts and international fashionable designs. EVE has built up a high-end men's fashion brand which is based on the Chinese living style and best fits the temperament of mainstream consumers in China.

When introducing the concept of "Chinese Qi", EVE CINA made a strong resonance with the audience. The "Qi" of the sky and the earth, the "Qi" of men, and the "Qi" of closing all coexisted smoothly and naturally. It was not only due to the harmony of form and spirit, but also the feeling from the deep heart. Shuttling between the ancient history and the fashionable future, and combining tradition and tradition, EVE CINA interprets the ultimate state of harmony between men and nature.

EVE group

Must ReadView All

Apparel/Garments | On 27th Jun 2017

Vietnam to build fashion, textile, trading centres

Vietnam's Ho Chi Minh City will build large centres for designing...

Textiles | On 27th Jun 2017

Barcelona’s Unitin develops recycled Indigo yarns

Unitin, a trademark of Industrias Morera SA and a leading textile...

Information Technology | On 27th Jun 2017

ThreadSol to bring fabric solutions to Thailand

ThreadSol, an enterprise material management provider for the sewn...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search