Interviews
EVE's 'Chinese Qi' interprets Chinese fashion attitude
29 Sep '11
2 min read
China Capital Museum and EVE CINA, a senior men's fashion brand of EVE group, combined their multi-cultural force and creatively to express the spirit of Chinese clothing culture with the majestic "Chinese Qi".
With a history of over five thousand years, China has developed distinctive fashion attitudes: Han Chinese clothing, robes, tunics, etc. Characteristics of each era with a distinctive way of dressing declare Chinese fashion's personality to the world. However, when China embraces the world's other civilizations with an open attitude, their personality traits become blurred. Thus, in such an important historic period -- "Xinhai Centennial", EVE CINA rebuilds the Chinese fashion attitude to creatively show Chinese fashion expression to the world.
Using "Chinese Qi" as a source of inspiration, EVE CINA uses the language of contemporary Chinese fashion: It selects the finest materials, cooperates with domestic and international design masters, and presents consumers with the perfect combination of Chinese traditional crafts and international fashionable designs. EVE has built up a high-end men's fashion brand which is based on the Chinese living style and best fits the temperament of mainstream consumers in China.
When introducing the concept of "Chinese Qi", EVE CINA made a strong resonance with the audience. The "Qi" of the sky and the earth, the "Qi" of men, and the "Qi" of closing all coexisted smoothly and naturally. It was not only due to the harmony of form and spirit, but also the feeling from the deep heart. Shuttling between the ancient history and the fashionable future, and combining tradition and tradition, EVE CINA interprets the ultimate state of harmony between men and nature.
With a history of over five thousand years, China has developed distinctive fashion attitudes: Han Chinese clothing, robes, tunics, etc. Characteristics of each era with a distinctive way of dressing declare Chinese fashion's personality to the world. However, when China embraces the world's other civilizations with an open attitude, their personality traits become blurred. Thus, in such an important historic period -- "Xinhai Centennial", EVE CINA rebuilds the Chinese fashion attitude to creatively show Chinese fashion expression to the world.
Using "Chinese Qi" as a source of inspiration, EVE CINA uses the language of contemporary Chinese fashion: It selects the finest materials, cooperates with domestic and international design masters, and presents consumers with the perfect combination of Chinese traditional crafts and international fashionable designs. EVE has built up a high-end men's fashion brand which is based on the Chinese living style and best fits the temperament of mainstream consumers in China.
When introducing the concept of "Chinese Qi", EVE CINA made a strong resonance with the audience. The "Qi" of the sky and the earth, the "Qi" of men, and the "Qi" of closing all coexisted smoothly and naturally. It was not only due to the harmony of form and spirit, but also the feeling from the deep heart. Shuttling between the ancient history and the fashionable future, and combining tradition and tradition, EVE CINA interprets the ultimate state of harmony between men and nature.
EVE group
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