Home / Knowledge / News / Apparel/Garments / United By Blue is now a Certified B Corporation
United By Blue is now a Certified B Corporation
01
Oct '11
B Corporation Certification is the most comprehensive certification of good work that a business can earn. B Lab was founded in 2007 to certify businesses that use the power of business to solve social and environmental problems, and now over 450 businesses are B Corp Certified. At United By Blue (UBB), where ocean and waterway cleanups are a mainstay of the business, B Corp Certification is a great fit.

“There are a lot of different standards and certifications out there, but B Corp is the most comprehensive and authentic. It lets customers and volunteers know that we're serious about using business to solve an environmental problem,” says Brian Linton, the company's Founder and Chief Trash Collector.

Certified B Corporations are not unlike LEED certified buildings, Fair Trade certified coffee, or organically certified produce. The difference is that B Corp Certification applies to the whole business instead of a single element.

What's even more significant is the B Corporation legal structure. Traditional companies are legally obligated to return value to their shareholders. Certified B Corporations, on the other hand, are legally required to consider the impact of their decisions on their employees, suppliers, community, consumers and environment.

What does B Corp mean for UBB?
United By Blue is an apparel brand with a mission; a mission to use business to clean up the world's oceans. As the mission of B Lab is to help those using business to solve social and environmental problems, becoming a Certified B Corporation was a natural step for UBB.

“We already use organic cotton in our products and showcase our manufacturers making our products on our website, and becoming a Certified B Corporation further legitimizes our efforts and commitment to transparency in the eyes our LOHAS customers,” says Alli Blum, UBB's Directory of Marketing. “It's a comprehensive rating for the good work that we're doing that resonates with an increasingly large consumer cohort.”

“We've hosted over 50 ocean and waterway cleanups since our founding in May, 2010, and have removed over 30,000 pounds of trash from oceans and waterways,” says Mike Cangi, UBB's Director of Cleanups. “We're poised to build up our cleanup infrastructure within the company and to meet some of our more ambitious cleanup goals. B Corp Certification will help us reach a wider audience, which will in turn help us clean up more trash.”

UBB is on track to remove 100,000 pounds of trash by the end of 2011, and has set a goal to remove 1 million pounds by the end of 2012. “Now we have another goal: to increase our B Corp Impact Assessment Score by 25 points by the end of 2012,” says Linton. “Out of a possible 200, I am proud to say that UBB scored 115 on our initial assessment. But there's still more work to be done.” he says. The B Lab performance standards are comprehensive and transparent. They measure a company's impact on its employees, suppliers, community, and the environmental. “To me, this is both a great accomplishment and an opportunity to improve the areas where we didn't score as high.”

Must ReadView All

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Information Technology | On 21st Feb 2017

ThreadSol launches IntelloBuy & IntelloCut in Vietnam

ThreadSol, the pioneer of enterprise material management for sewn...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search