Home / Knowledge / News / Apparel/Garments / United By Blue is now a Certified B Corporation
United By Blue is now a Certified B Corporation
01
Oct '11
B Corporation Certification is the most comprehensive certification of good work that a business can earn. B Lab was founded in 2007 to certify businesses that use the power of business to solve social and environmental problems, and now over 450 businesses are B Corp Certified. At United By Blue (UBB), where ocean and waterway cleanups are a mainstay of the business, B Corp Certification is a great fit.

“There are a lot of different standards and certifications out there, but B Corp is the most comprehensive and authentic. It lets customers and volunteers know that we're serious about using business to solve an environmental problem,” says Brian Linton, the company's Founder and Chief Trash Collector.

Certified B Corporations are not unlike LEED certified buildings, Fair Trade certified coffee, or organically certified produce. The difference is that B Corp Certification applies to the whole business instead of a single element.

What's even more significant is the B Corporation legal structure. Traditional companies are legally obligated to return value to their shareholders. Certified B Corporations, on the other hand, are legally required to consider the impact of their decisions on their employees, suppliers, community, consumers and environment.

What does B Corp mean for UBB?
United By Blue is an apparel brand with a mission; a mission to use business to clean up the world's oceans. As the mission of B Lab is to help those using business to solve social and environmental problems, becoming a Certified B Corporation was a natural step for UBB.

“We already use organic cotton in our products and showcase our manufacturers making our products on our website, and becoming a Certified B Corporation further legitimizes our efforts and commitment to transparency in the eyes our LOHAS customers,” says Alli Blum, UBB's Directory of Marketing. “It's a comprehensive rating for the good work that we're doing that resonates with an increasingly large consumer cohort.”

“We've hosted over 50 ocean and waterway cleanups since our founding in May, 2010, and have removed over 30,000 pounds of trash from oceans and waterways,” says Mike Cangi, UBB's Director of Cleanups. “We're poised to build up our cleanup infrastructure within the company and to meet some of our more ambitious cleanup goals. B Corp Certification will help us reach a wider audience, which will in turn help us clean up more trash.”

UBB is on track to remove 100,000 pounds of trash by the end of 2011, and has set a goal to remove 1 million pounds by the end of 2012. “Now we have another goal: to increase our B Corp Impact Assessment Score by 25 points by the end of 2012,” says Linton. “Out of a possible 200, I am proud to say that UBB scored 115 on our initial assessment. But there's still more work to be done.” he says. The B Lab performance standards are comprehensive and transparent. They measure a company's impact on its employees, suppliers, community, and the environmental. “To me, this is both a great accomplishment and an opportunity to improve the areas where we didn't score as high.”


Must ReadView All

Textiles | On 19th Sep 2017

Karl Mayer expands service operations in Asia

Karl Mayer, a world leader in the production of warp knitting and...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Courtesy: SGS

Textiles | On 19th Sep 2017

SGS expands testing facilities in Naucalpan, Mexico

SGS has expanded testing facilities in Naucalpan, Mexico, creating a...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search