Interviews
United By Blue is now a Certified B Corporation
01 Oct '11
4 min read
United By Blue is an ocean-friendly brand of apparel based in Philadelphia, PA. The company sells a line of organic cotton slub jersey t-shirts, organic cotton canvas bags, and sterling silver jewelry, and, for every product sold, removes one pound of trash from oceans and waterways around the world. The company has hosted over 50 cleanups and has removed over 30,000 pounds of trash from oceans and waterways since its founding in May 2010.
B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems. B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and just good marketing; 2) accelerating the growth of the impact investing asset class through use of B Lab's GIIRS impact rating system by institutional investors; and 3) promoting supportive public policies, including creation of a new corporate form and tax, procurement, and investment incentives for sustainable business.
B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems. B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and just good marketing; 2) accelerating the growth of the impact investing asset class through use of B Lab's GIIRS impact rating system by institutional investors; and 3) promoting supportive public policies, including creation of a new corporate form and tax, procurement, and investment incentives for sustainable business.
United By Blue
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