Home / Knowledge / News / Apparel/Garments / Puma introduces new motorsport range for BIC
Puma introduces new motorsport range for BIC
04
Oct '11
PUMA, the global-sport-lifestyle brand is all set to speed its way into the fast-paced lives of Indians by partnering with Buddh International Circuit (BIC) for all Racing events, be it Motorsport or Motosport as it is the official merchandise sponsor of the track.

PUMA is the sport-lifestyle brand with the longest heritage in motorsport, and its development of fire retardant technology has revolutionized driver racewear by dramatically reducing weight while maintaining the optimal performance of safety and comfort.

PUMA will also continue to be the official licensing partner for Ferrari branded products and the official supplier of team and race wear for Scuderia Ferrari. Continuing a highly successful six year collaboration, this new agreement will see the two companies work together for a further long term period.

Through this extended partnership, PUMA will continue to develop Ferrari licensed footwear, apparel and accessories for global sales and distribution. The partnership has become one of the most commercially valuable licensing relationships for both Puma and Ferrari, and the two companies have strengthened their relationship by developing a complete new collection, as they both have an instant connect with the Indian youth.

Commenting on the partnership, Mr. Rajiv Mehta, Managing Director, PUMA India said, “It is our pleasure to be associated with the Buddh International Circuit this year. We see this association as a pioneering effort in the field of Motorsports merchandise in India which suits the needs of the million fans to reflect their spirit and passion for the sport in style. Also, our extended association with Ferrari is a great benefit to the brand as they are an ideal motorsport partner for us in every respect.”

PUMA Motorsport collection is specially designed to capture the essence, dynamism and energy of the sport and would consist of the entire line that includes apparel, footwear and accessories for the fans to don. This line will be available across all Puma outlets in the nation and at retail kiosks at the Buddh International Circuit on 30th October at the Airtel Indian Grand Prix.

PUMA is one of the world's leading Sport lifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion.

It's Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.

PUMA

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search