Home / Knowledge / News / Apparel/Garments / INVISTA addresses legwear market opportunities with LYCRA
INVISTA addresses legwear market opportunities with LYCRA
04
Oct '11
INVISTA—one of the world's largest integrated producers of polymers and fibers, and owner of the LYCRA fiber brand—used the second edition of its unique trade event, “LYCRA fiber MOVES” in Barcelona on Sept. 29-30, to announce its newest offerings for the legwear market. At the event, INVISTA addressed 300 textile professionals from 25 countries, with the aim of addressing unmet consumer needs.

Building on the successful launch of LYCRA beauty fabric for intimate apparel and swimwear, LYCRA beauty hosiery and seamless garments were developed to address the growing momentum at both trade and consumer levels. There is a strong gap between importance and satisfaction of hosiery options in terms of “comfort in the panty area,” as well as “smooth, flattering waistline1,” even though hosiery was cited as the most frequent shapewear category purchased in the past 12 months.2

“LYCRA beauty hosiery and seamless garments were designed as a new generation of shapewear because of these evolving market dynamics,” said Pierluigi Berardi, INVISTA's global segment director for legwear. “These will address the gap in consumer needs and expectations by offering hosiery that shapes whilst being comfortable, and is tested according to scientifically-determined metrics.”

To establish the standard for LYCRA beauty hosiery and seamless garments, approximately 250 commercial shaping garments have been analyzed. In-depth garment engineering experiments have been conducted to correlate the “fabric” characteristics with the shaping garments' performance according to two critical dimensions: shaping and dynamic comfort.

And there is more on the LYCRA fiber innovation front. There are more than 100 million “plus size” women worldwide whose hosiery needs are not fully being met. In the United States, almost one third of the total consumer base is plus size and growing at an average rate of two percent per year. In Europe, this segment makes up an average of 23 percent of the total consumer base.3

“Globally, the 'plus size' sector is expected to grow yearly at a rate of five percent until 2014, and these consumers are having a hard time finding hosiery garments that are both elegant and comfortable,” said Consuelo Bañon, INVISTA's European marketing director for legwear. “That's why our LYCRA Xceptionelle hosiery, which is a combination of an engineered garment construction and LYCRA Soft Comfort fiber technology, is designed to deliver a forgotten market ideal comfort and style for the plus size figure.”

The design of LYCRA Xceptionelle hosiery is based on an innovative patent-pending construction that accommodates for the differing body shapes of larger women, offering greater overall garment comfort by helping to prevent dig-in at the waist or thigh.

INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. INVISTA's global businesses deliver exceptional value for customers through technology innovations, market insights and a powerful portfolio of global trademarks including COOLMAX fabric, CORDURA fabric, freshFX fiber, LYCRA fiber, SUPPLEX fabric, TACTEL fiber, and THERMOLITE fabric.

INVISTA


Must ReadView All

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Ghana to set up equipment hub for apparel sector

Apparel/Garments | On 23rd Jan 2018

Ghana to set up equipment hub for apparel sector

As part of efforts to seek ways to improve market access for Ghana’s...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search