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Alexandra expands its offering with winter warmers
07
Oct '11
Workwear provider, Alexandra, is helping businesses prepare for winter with the launch of its new product range,including, for the first time, items from Snickers, Black Rock and Helly Hansen. The new range covers all essentials such as both combat and heavyweight trousers, individual protective equipment like knee pads and high quality outer-wear to combat the winter elements.

In a move designed to reposition the business as a convenient one-stop-shop for all workwear needs, Alexandra has added a branded range to ensure that they cater for all possible requirements.

David Harmer, category manager at Alexandra, said: “The new range is a step in the right direction for our company and is the final step in a sizeable overhaul of our stock. We are maintaining our own premium product solutions, but over the last year we have succeeded in incorporating high-quality branded items that really say something about our clients' companies.”

With the move to stocking well-known, leading branded workwear, the company is aiming to strengthen its position in alternative markets.

“We have always had a solid base in areas such as healthcare and catering, but we are now looking to expand our range for trade contractor sectors, such as construction and manufacturing, where brand names sell extremely well - to that end we have priced these products competitively.”

Alexandra Plc


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