Home / Knowledge / News / Apparel/Garments / Xtep as SCHKM competition's Apparel Partner
Xtep as SCHKM competition's Apparel Partner
08
Oct '11
Xtep International Holdings Limited, a leading fashion sportswear enterprise in the PRC, announced that the Company has been appointed the apparel partner of Standard Chartered Hong Kong Marathon 2012. This is the first time in 16 years that the Standard Chartered Hong Kong Marathon has introduced a Mainland sports brand as its apparel partner.

Xtep will supply competition apparel for up to 70,000 athletes from around the world in February of next year, and through this high-profile event the “Love Running, Love Xtep” brand spirit will spread through the international metropolis of Hong Kong.

The Standard Chartered Hong Kong Marathon is Hong Kong's largest marathon, receiving approval from the Hong Kong SAR Government's Major Sports Events Committee to become a Major Sports Event ('M' Mark event), and is one of Asia's most watched annual sporting events. Since 1997, the number of participants and the scale of the event have been on the rise.

Last year's tournament attracted the participation of long distance runners from more than 70 countries around the world, including China, Taipei, Japan, Singapore, Malaysia, Indonesia, New Zealand, Ethiopia, Kenya, Netherlands, Russia, Ukraine and Poland, etc., the registered participant list filled up within just two weeks.

This year the quota has been increased to 70,000 people, breaking all previous records. Heading into its 16th year, the aggregate number of participants has already exceeded 500,000 people, and the prize money for this year's competition has been increased to USD227,000, successfully promoting this Hong Kong-held marathon to the world.

Having reached an agreement, Xtep is appointed the competition's apparel partner, and will provide the runners with competition apparel, helping them optimize their performance during the run. The event has also attracted many celebrities and well-known artists to participate, and has become a hot topic for media in China, Hong Kong and overseas. The Company is confident that sponsoring this key sporting event in Asia will greatly enhance Xtep's visibility and credibility.

Mr. Ding Shui Po, Chairman and Chief Executive Officer of Xtep said, “For Xtep to be appointed the first Mainland supplier for this competition to support the development of the marathon, we are very excited and honored. Running sportswear has always been one of the core focuses of Xtep's sports product development, and the Company is enhancing product design and performance to meet the needs of the marathon and fully support the runners.

Last year, Xtep sponsored a total of nine marathons organized in Mainland China, and Taiwan; and in the first half of this year, the Company has sponsored five major international marathons. Xtep has further implemented its brand building strategy by participating in the Standard Chartered Hong Kong Marathon.

The sponsorship of this premier marathon in Hong Kong symbolizes the recognition of the performance of our running products by runners from China, Hong Kong and Taiwan. We believe the sponsorship will further spread Xtep's “Love Running, Love Xtep” brand spirit, strengthen our leading position in the fashion sportswear industry, and lead Xtep into the international sports arena.

Xtep International Holdings Limited


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search