Home / Knowledge / News / Apparel/Garments / Xtep as SCHKM competition's Apparel Partner
Xtep as SCHKM competition's Apparel Partner
08
Oct '11
Xtep International Holdings Limited, a leading fashion sportswear enterprise in the PRC, announced that the Company has been appointed the apparel partner of Standard Chartered Hong Kong Marathon 2012. This is the first time in 16 years that the Standard Chartered Hong Kong Marathon has introduced a Mainland sports brand as its apparel partner.

Xtep will supply competition apparel for up to 70,000 athletes from around the world in February of next year, and through this high-profile event the “Love Running, Love Xtep” brand spirit will spread through the international metropolis of Hong Kong.

The Standard Chartered Hong Kong Marathon is Hong Kong's largest marathon, receiving approval from the Hong Kong SAR Government's Major Sports Events Committee to become a Major Sports Event ('M' Mark event), and is one of Asia's most watched annual sporting events. Since 1997, the number of participants and the scale of the event have been on the rise.

Last year's tournament attracted the participation of long distance runners from more than 70 countries around the world, including China, Taipei, Japan, Singapore, Malaysia, Indonesia, New Zealand, Ethiopia, Kenya, Netherlands, Russia, Ukraine and Poland, etc., the registered participant list filled up within just two weeks.

This year the quota has been increased to 70,000 people, breaking all previous records. Heading into its 16th year, the aggregate number of participants has already exceeded 500,000 people, and the prize money for this year's competition has been increased to USD227,000, successfully promoting this Hong Kong-held marathon to the world.

Having reached an agreement, Xtep is appointed the competition's apparel partner, and will provide the runners with competition apparel, helping them optimize their performance during the run. The event has also attracted many celebrities and well-known artists to participate, and has become a hot topic for media in China, Hong Kong and overseas. The Company is confident that sponsoring this key sporting event in Asia will greatly enhance Xtep's visibility and credibility.

Mr. Ding Shui Po, Chairman and Chief Executive Officer of Xtep said, “For Xtep to be appointed the first Mainland supplier for this competition to support the development of the marathon, we are very excited and honored. Running sportswear has always been one of the core focuses of Xtep's sports product development, and the Company is enhancing product design and performance to meet the needs of the marathon and fully support the runners.

Last year, Xtep sponsored a total of nine marathons organized in Mainland China, and Taiwan; and in the first half of this year, the Company has sponsored five major international marathons. Xtep has further implemented its brand building strategy by participating in the Standard Chartered Hong Kong Marathon.

The sponsorship of this premier marathon in Hong Kong symbolizes the recognition of the performance of our running products by runners from China, Hong Kong and Taiwan. We believe the sponsorship will further spread Xtep's “Love Running, Love Xtep” brand spirit, strengthen our leading position in the fashion sportswear industry, and lead Xtep into the international sports arena.

Xtep International Holdings Limited


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Top executives
Textile industry, India

The event should be organised every year

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search