Alvanon sizes up global consumers at IAF World Apparel Convention
The world's most recognised authority on fashion 'fit', Ed Gribbin, president of apparel sizing and fit expert, Alvanon Inc, will reveal how brands and retailers can maximise consumer 'fit' satisfaction on a global scale at the International Apparel Federation's 27th world apparel convention being held at the Grand Velas Hotel in Puerto
Vallarta, Mexico from the 13th to 16th October 2011. Organised in association with the 35th National Congress of CANAIVE, the Mexican apparel industry association, the convention theme is 'Transformation of Fashion Business'. In addition to speaking at the convention, Alvanon is a principle event sponsor.
In his presentation entitled 'Anthropomorphic Analysis: How to make fashion fit', Ed Gribbin will describe how retailers and brands have historically determined their 'fit' and sizing strategies and how recent size studies and body scanning have revolutionized that process over the past ten years.
Ed Gribbin will describe what the data from various countries and regions tells us about consumers and how the fashion industry is benefitting from understanding the research and analysis and applying it to their businesses. He will also provide a roadmap for how fashion businesses today can capitalize on fit to gain market share and competitive advantage.
Specifically Ed Gribbin will explore:
Size studies over the years
Impact of body scan technologies
What the data tells us
Practical interpretation and application for fashion brands & retailers
How to establish, execute & communicate the optimum fit standard
The 2011 IAF World Apparel Convention is organised jointly by the IAF and CANAIVE, the Mexican apparel industry association. The International Apparel Federation is a politically neutral global association, open to entrepreneurs and executives from the apparel chain worldwide. Its membership includes national clothing associations and companies whose core business is sourcing, designing, development, manufacturing, distribution, and retailing of apparel products.
In addition the IAF welcomes, as associate members, educational institutions and companies that supply textiles, accessories, equipment, technology, and services to the apparel industry. The IAF is a worldwide knowledge network that collects and disseminates information, statistical, benchmarking and otherwise, on developments in apparel design, manufacturing, distribution, sourcing, trade and technology.
Founded in 2001, the Alvanon Group of companies is the global leader in providing full service, integrated fit solutions for the apparel industry. From its head office in New York, operations centre in Hong Kong and operating offices in the UK and Germany, Alvanon provides customised fit strategies and product development tools to the world's leading fashion brands, retailers, lingerie, swimwear, sportswear, mail order and corporate clothing suppliers. Alvanon'sfit offer combines the world's largest database of 300,000 body scans with the unparalleled expertise, products and services provided by a team of over 70 dedicated sizing and body shape professionals.