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Ethnic wear label BIBA introduces - BIBA Girls
11
Oct '11
BIBA, a name synonymous with style and ethnic wear, further expanded its portfolio with the launch of 'BIBA Girls'. The product range is targeted at girls aged 2 – 12 years and gives a chance to both mother and daughter to dress up and look their festive best for the upcoming festive season.

Keeping in mind the active young girls the collection is festive, trendy and yet extremely wearable. One can pick up smart tunics, lehnga Choli sets and Salwar Kameez Dupatta sets in bright and festive colors like pink, Purple, Red,orange and Magenta in a range of fabrics like Georgette, Cotton and rich Silk Blends.

The range has a vivacious blend of block and khari prints with Indian motifs like paisleys and is embellished with sequins attractive trims as well. Little girls adorning velvet and brocade lehengas with Zari Cholis or Anarkali suits in gold block prints would look as elegant as their mothers.

Mrs. Meena Bindra, the chairperson of the company started the Brand BIBA in 1988 from Mumbai with small boutique at Kemp's corner; it took off immediately due to its beautiful hand block prints and styles.”

It is Mr. Siddharth Bindra, Managing Director, BIBA who made BIBA - the country's leading ethnic wear brand and a brand with a pan India presence. The brand has over 80 exclusive stores in 40 cities. It is also available in large format stores such as Shopper's Stop, Lifestyle, Pantaloons and Central.

BIBA is one of the most loved ethnic brands in the country as it made wearing the traditional Indian attire, trendy and fashionable at affordable pricing. The brand offers merchandise in four categories – The “SKD (Salwar Kameez Dupatta)”, the hugely popular “Mix N Match”, “Unstitched Fabric” and recently introduced “BIBA Girls” range.

BIBA


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