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Opening of 50th Motherhood shop-in-shop
Oct '11
Destination Maternity Corporation, the world's leading maternity apparel retailer, announced the opening of the 50th Motherhood Maternity shop-in-shop in India. Motherhood's trendy, affordable maternity fashions are now available at No. 111, Kundalahalli Main Road, Brookefields, Marthahalli, Bangalore.

Motherhood Maternity shop-in-shops are found in Mom & Me stores in 24 cities in India including Ahmadabad, Bangalore, Delhi, Ludhiana, Mumbai, Pune and Vadodara. They are owned and operated by Mahindra Retail, part of the Mahindra Group, Destination Maternity Corporation's franchisee in India since 2009. Mom & Me stores offer an extensive range of pre- and post-natal products including maternity wear, baby clothes, toys, wellness products, nursery furniture and more.

Under a multi-year franchise agreement, Destination Maternity Corporation has granted to Mahindra Retail the exclusive rights to operate branded retail locations and market merchandise under the Company's Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands in India. Mahindra Retail is part of the Mahindra Group. The Mahindra Group is one of India's leading federations of companies with operations in several key sectors of the Indian economy.

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel. In the United States and Canada, as of September 30, 2011, Destination Maternity operates 2,352 retail locations, including 658 stores, predominantly under the tradenames Motherhood Maternity, A Pea in the Pod, and Destination Maternity, and sells on the web through its Destination Maternity also distributes its Oh Baby by Motherhood collection through a licensed arrangement at Kohl's stores throughout the United States.

In addition, Destination Maternity is expanding internationally and has exclusive store franchise and product supply relationships in India, the Middle East and South Korea. As of September 30, 2011, Destination Maternity has 66 international franchised locations, including 51 shop-in-shop locations and 15 Destination Maternity branded stores.

Mahindra Retail is an extension of the Mahindra Group's trading foray in the domestic India market. Apart from distributing toys, games and wellness products under licenses from various international brands like Mattel and NUK, it has now entered into a unique venture with the launch of Mom & Me stores, which specialize in infant and maternity care.

Mom & Me stores are built around the unique needs of mothers to be, young mothers, infants and children up to the age of nine. The absence of a single retail outlet addressing mother and child product and non-medical advisory needs is the most critical need gap that Mom & Me seeks to address with a one-stop store for moms and kids across the country. Mom & Me stores carry a range of the best international brands and private labels to give Indian mothers unparalleled choice.

Mahindra is a US $6.3 billion Indian multinational company. It employs over 100,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group is an embodiment of global excellence and integrity.

Destination Maternity Corporation

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