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Creative Lifestyles to unveil new line – 'Fusion Beats'
Oct '11
Mr Rahul Mehta led and Mumbai-based Creative Lifestyles which retails the successful womenswear brand - 109° F, will unveil an Indo-western line called Fusion Beats. Plans are afoot to launch the new collection by spring/summer 2012.

The current 109°F collection, which includes skirts, dresses, tunics, tops and many other styles is targeted at women of all age groups right from college students to corporate women and even housewives.

Currently 109° F is available in around 18 exclusive brand outlets (EBOs) across major Indian cities, along with a presence in large format stores (LFSs) like Pantaloons, Lifestyle, Central, Reliance, Shopper Stop, etc.

Future plans include a foray into Tier II and III towns and cities. Around six EBOs are expected to be operational by June 2012. The brand is also expected to mark its presence in Westside as well.

Revealing details about the new line, Mr Radhesh Kagzi, President, Creative Lifestyles told fibre2fashion, “Fusion Beats will have the essence of western wear fused with Indianness. We are targeting women in the age group of 20-35 years.

“The price range will be mid-level starting from Rs. 995 and ranging up to Rs. 2000 and products will include tops, tunics, kurtas, kurtis, t-shirts and bottom wear like chudidaars, leggings and jeggings, with the launch slated to be in spring-summer 2012.”

He added, “We are planning to have our own stores, i.e. EBOs, along with tie-ups with Shoppers Stop, Pantaloons and other MBOs across the country”.

Fibre2fashion News Desk - India

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