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Intl brands represent strong portion of attending buyers, Interstoff

17 Oct '11
6 min read

Many other exhibitors also commented that the sluggish economy together high exchange rates and increased labour and raw material costs have forced them to revaluate their sales strategy. “Our turnover is reducing, however we are fortunate that it is still stable,” noted Mr Yasu Miyakzaki, a representative for Kisyu pile fabrics from Japan who count Chanel, Louis Vuitton and Prada as their regular customers. “Traditionally we have targeted large brands but since we have been participating in this show, we've been shifting our focus to Chinese brands as they can afford our product range. We are very happy with the quality of buyers here.”

“The products shown at Interstoff are innovative and are of high quality,” commented Mr Kevin Yu, R&D and Sourcing Manager for K-Boxing. He added: “I certainly plan to visit this fair again and hope to bring more designers and merchandisers with me next season.” The top Chinese menswear brand, who also took part in the VIP business match making scheme, plan to expand their retail sales points from 3,000 shops to 4,500 shops in 2014.

First time exhibitor, Dongju Mode, a polyester print, chiffon and silk specialist from Korea, was very pleased with the high levels of international buyers on-site. “I've been so busy and have already made business with buyers from G2000, Marks & Spencer and Perry Ellis,” exclaimed Mr. Steve Sang-Yul Seo. He noted that his products were most suitable for ladieswear and he plans to bring more tunic prints and garments to the next Interstoff Asia Essential edition.

In addition to a number of quality buyers from around the world, exhibitors were impressed with the fashion design collaborations and trend forum displays. “The fashion show is a great way to show prospective customers how our fabrics look,” said Mr Hiroshi Okada for Uni Textiles, a hi tech and natural fabrics specialist from Japan who was looking to meet with buyers covering the mass to middle market and successfully met buyers from H&M, Li & Fung and The Limited. He further commented: “The trend forum was also very useful as buyers saw our products and then came to find us – we're very happy to take part in these design programmes.”

In addition to the Designer Studio showcasing A/W 2012-13 trends and fashion collections, were a series of design and trend seminars. “It's nice to see where the trends begin,” noted Textile Designer Product Development for Guess? Asia Limited, Ms Kirsten Kelly, a first time visitor at the fair.

Other international brands attending the fair American Eagle Outfitters, Abercrombie & Fitch, Benetton Asia Pacific, Bebe Stores, Club 21, Target Asia, Eddie Bauer, Fairton International Group, Forever 21, Gap International, Gerry Weber, H & M, Jones International, Li & Fung, Li Ning, Marks & Spencer, Mast Industries, O'Neil, Otto, Perry Ellis, Rebecca Taylor, Tory Burch, VF Asia and many more.

In fact, accessories producer Itrim Inc Ltd now supplies international brands including Guess?, Burberry and Quiksilver after participating several times at the fair. “With the growing popularity of international brands in the China market, our sales have actually increased,” said Mr Daniele Ferraretto, Marketing and Product Development for the Hong Kong based company. “We are keen to host a seminar next edition, so we can introduce our latest products as well as educate our buyers on how to choose the right buttons for their products.”

Interstoff Asia Essential

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