Home / Knowledge / News / Apparel/Garments / Five young Londoners support My Coat My Gift project
Five young Londoners support My Coat My Gift project
Oct '11
From 10 October to 6 November Wooyoungmi and Selfridges London together celebrate the creativity of the capital city by joining forces with five young Londoners, each making waves in their respective field. Creative collaborators involved in this project are Jordan Askill, Gary Card, David Hellqvist, Steve Salter and Reece Crisp.

Collaborators had the opportunity to re-imagine the classic Wooyoungmi coat 'No. 51', an item that has become synonymous with the Wooyoungmi brand. The result of this can be seen in a special pop-up event on Selfridges men's contemporary on 1. In addition to this, 10% of the sales of the coat 'No.51' made in the pop-up space will be donated to Art Against Knives, a charity using creativity to tackle the problem of knife crime amongst London's youth. The 'No.51' coats will retail for a special price of £650 at the Selfridges Pop-up.

Madame Woo, CEO, “The coat No. 51 has become a signature piece for me over the years. So to see a new take on it by these young talents is really fun for me. And to be able to support a worthwhile and creative project as Art Against Knives is an added bonus”.

There will be an opportunity to own one of these unique Wooyoungmi Collaborator coats with a live auction running on the Wooyoungmi twitter space. 100% of the proceeds made via this auction will be donated to the charity Art Against Knives. The auction will run from midday November 1st, closing at midnight November 6th.

Anita Barr, Selfridges Director of Menswear, "We are proud to champion Wooyoungmi's My Coat My Gift project, supporting 5 of London's best young creative talents, the exclusive range of jackets are a great addition to our burgeoning men's contemporary offering and are sure to be a great hit with our customer."

Born in Seoul, South Korea in 1959 and growing up in a country that was post war and brimming with political unrest, Wooyoungmi was fortunate to find creativity close to home.

Not surprisingly then Wooyoungmi chose a creative path and took up fashion studies at Sung-kyunkwan University in Seoul. In 1989 her younger sister Jang-Hee Woo who had just completed her studies in applied fine arts joined Wooyoungmi.


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search