Home / Knowledge / News / Apparel/Garments / Fila creates fitness attire for Sports Club/LA staff
Fila creates fitness attire for Sports Club/LA staff
19
Oct '11
The Sports Club/LA, the gold standard for health clubs committed to helping Members achieve their fitness goals, announces a partnership with Fila, a leading athletic apparel and footwear brand. The unique partnership will launch at five Sports Club/LA locations in Boston, Miami, New York-Upper East Side, San Francisco and Washington D.C in early-October 2011.

As partners with like-minded health and wellness philosophies, the companies will collaborate to bring added value to both Members of the five flagship Sports Club/LA locations as well as Fila customers. Highlights of the partnership include:

• Development of signature co-branded classes for multi-functional conditioning and for specific sports activities,

• Fila clothing, ranging from general fitness to attire specially designed for yoga, personal performance/toning, and tennis will be available in the clubs' retail shops,

• Creation of new, exclusive uniforms for health club staff that include private trainers, and reception staff,

• Promotional events held at the Clubs including product launches and athlete appearances,

• Creation of health and fitness content for multiple mediums,

• The Sports Club/LA fitness professionals will be a key resource for Fila in product testing development focus.

“As the premier brand in health and fitness clubs, I am thrilled to partner with Fila, a brand synonymous with performance and sophistication,” said Teresa Coffey-Gordon, Chief Marketing Officer, Millennium Partners Sports Club Management. “I strongly feel that collaborating with Fila to create innovative programming, as well as providing access to Fila's high design and functional products, will help our Members and employees better achieve their health and fitness goals,” added Coffey-Gordon.

“Our partnership with The Sports Club/LA is a key strategic initiative for the Fila brand,” said Danny Lieberman, Fila's Vice President Apparel. “Fila has received a tremendous response to its Body Toning and Personal Performance product lines, and we feel the best-in-class fitness professionals at The Sports Club/LA will be a valued research and development resource as we expand our apparel offering and fitness program. We look forward to working with The Sports Club/LA as a platform to create new product ideas for the future.”

Millennium Partners Sports Club Management LLC, a subsidiary of Millennium Partners, a nationally recognized developer of luxury mixed-use properties, is an operator of six premier health clubs committed to helping Members achieve their fitness goals by providing an extensive range of amenities and programs, as well as access to highly experienced fitness professionals, all within state-of-the-art facilities of unparalleled size.

2011 marks the centennial of the Fila brand which was established in Biella, Italy in 1911 by the Fila brothers. Fila is now a leading manufacturer of sport and leisure footwear and apparel distributed worldwide.The internationally respected company, having gained world class recognition in tennis apparel, has developed brand recognition by marketing high design and style content products that are endorsed by professional athletes from around the world.

Fila


Must ReadView All

Bangladesh panel to revise minimum wage for garment workers

Apparel/Garments | On 16th Jan 2018

Bangladesh panel to revise minimum wage for garment workers

The Bangladesh labour and employment ministry recently formed a panel ...

Bruckner to supply dry finishing lines for textile project

Textiles | On 16th Jan 2018

Bruckner to supply dry finishing lines for textile project

Bruckner, a producer of high-tech lines for the dry finishing of...

Courtesy: Carrefour

Apparel/Garments | On 16th Jan 2018

Carrefour signs strategic agreement with Showroomprive

Carrefour, the second largest retail chain in the world, has...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Top executives
Textile & apparel bodies

The decision is transformational

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.8%
No
13.5%
Skip
17.7%

Total Votes: 96

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.5%
No
29.2%
Skip
7.3%

Total Votes: 96

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
9.4%
Skip
3.1%

Total Votes: 96

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.3%
No
8.3%
Skip
9.4%

Total Votes: 96


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search