Home / Knowledge / News / Apparel/Garments / Fila creates fitness attire for Sports Club/LA staff
Fila creates fitness attire for Sports Club/LA staff
Oct '11
The Sports Club/LA, the gold standard for health clubs committed to helping Members achieve their fitness goals, announces a partnership with Fila, a leading athletic apparel and footwear brand. The unique partnership will launch at five Sports Club/LA locations in Boston, Miami, New York-Upper East Side, San Francisco and Washington D.C in early-October 2011.

As partners with like-minded health and wellness philosophies, the companies will collaborate to bring added value to both Members of the five flagship Sports Club/LA locations as well as Fila customers. Highlights of the partnership include:

• Development of signature co-branded classes for multi-functional conditioning and for specific sports activities,

• Fila clothing, ranging from general fitness to attire specially designed for yoga, personal performance/toning, and tennis will be available in the clubs' retail shops,

• Creation of new, exclusive uniforms for health club staff that include private trainers, and reception staff,

• Promotional events held at the Clubs including product launches and athlete appearances,

• Creation of health and fitness content for multiple mediums,

• The Sports Club/LA fitness professionals will be a key resource for Fila in product testing development focus.

“As the premier brand in health and fitness clubs, I am thrilled to partner with Fila, a brand synonymous with performance and sophistication,” said Teresa Coffey-Gordon, Chief Marketing Officer, Millennium Partners Sports Club Management. “I strongly feel that collaborating with Fila to create innovative programming, as well as providing access to Fila's high design and functional products, will help our Members and employees better achieve their health and fitness goals,” added Coffey-Gordon.

“Our partnership with The Sports Club/LA is a key strategic initiative for the Fila brand,” said Danny Lieberman, Fila's Vice President Apparel. “Fila has received a tremendous response to its Body Toning and Personal Performance product lines, and we feel the best-in-class fitness professionals at The Sports Club/LA will be a valued research and development resource as we expand our apparel offering and fitness program. We look forward to working with The Sports Club/LA as a platform to create new product ideas for the future.”

Millennium Partners Sports Club Management LLC, a subsidiary of Millennium Partners, a nationally recognized developer of luxury mixed-use properties, is an operator of six premier health clubs committed to helping Members achieve their fitness goals by providing an extensive range of amenities and programs, as well as access to highly experienced fitness professionals, all within state-of-the-art facilities of unparalleled size.

2011 marks the centennial of the Fila brand which was established in Biella, Italy in 1911 by the Fila brothers. Fila is now a leading manufacturer of sport and leisure footwear and apparel distributed worldwide.The internationally respected company, having gained world class recognition in tennis apparel, has developed brand recognition by marketing high design and style content products that are endorsed by professional athletes from around the world.


Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search