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Zara improves its ranking in Interbrand's list
19 Oct '11
1 min read
The brand has climbed four places, to 44th position in the ranking of the most valuable global brands released by brand consultancy Interbrand. According to the 2011 ranking, the Zara brand is valued at USD 8,065 million (EUR 6,056.5 million), 8% higher than the previous year. Zara first joined the annual list in 2005 when it was ranked at number 77.
In the 2011 ranking, Interbrand highlights out the constant renewal of the latest fashion trends offered by Zara, its logistics system as well as its presence on the Internet and the social networks.
Interbrand is the world's leading brand consultancy and its 'Best Global Brands' rankings one of the key indicators to measure brand value and influence.
In the 2011 ranking, Interbrand highlights out the constant renewal of the latest fashion trends offered by Zara, its logistics system as well as its presence on the Internet and the social networks.
Interbrand is the world's leading brand consultancy and its 'Best Global Brands' rankings one of the key indicators to measure brand value and influence.
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