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PV strengthens its promotional & marketing network overseas
21
Oct '11
Because a growing number of Turkish companies visit or exhibit at the Première Vision SA shows, and because the fast-growing Turkish market is now a strategic place for its activities, Première Vision is strengthening its promotional operations in Turkey. Represented since 2009 by Mr Haluk Ogan, it now has a permanent liaison office, in Istanbul: Première Vision Turkey, run by Ms Nihal Kaya.

In Asia, to develop Première Vision shows on Chinese soil and further the local promotion of its international events, the Première Vision office in Shanghai has strengthened its skills in marketing and fashion, with Mrs Wei Duanmu, the current Première Vision representative, now assisted by Mrs Yanping Murer and Mr Thomas Baudin.

The new office, now with a dedicated team of four persons, covers mainland China, Taiwan and Hong Kong. It is located in the offices of GL events, Première Vision's partner and shareholder, thus enjoying both the support and experience of its manager, Mr Jean Guillaume Lacoste.

In the Americas, Première Vision Inc., the Première Vision subsidiary based in New York, now manages five annual events (two sessions of Première Vision Preview New York and three editions of Indigo New York), in addition to its marketing missions targeting North American visitors for international operations. To handle the growth in operations there, it will begin recruiting in early 2012 in search of new skill mixes to strengthen the team led by Mr Thierry Langlais.

Première Vision


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