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Reebok to associate with Force India
Oct '11
Leading sportswear brand Reebok has announced its partnership with Force India as an official supplier of merchandise to Force India Formula One team.

The brand is preparing itself to empower all Force India followers during the first Indian Grand Prix. The brand is set to develop a special collection which draws inspiration from Force India, and thereby help the youth to associate with one of the world's most rapidly growing sports.

The product assortment comprises of fan tees, grid jackets, race polos and race sweatshirts, for men as well as women.

The tri-colour element, graphic designs and inspiring slogans on tees are the special features that the brand has added to its collection, particularly inspired by Force India.

The brand is also launching limited edition Reebok Force India footwear for the Indian Grand Prix, which incorporates latest technology – Real Flex, in Force India Formula One team colours.

The brand is also gearing up to launch a special collection of accessories like caps enthused by Force India Formula One team.

Reebok leads the Indian sports market with 900 exclusive franchise outlets and presence across the country. Moreover, it also has a strong 1,000 member instructor coalition in India.

The brand has several cricket celebrities as its brand ambassadors, including MS Dhoni, Gautam Gambhir, Yuvraj Singh and Harbhajan Singh.

Fibre2fashion News Desk - India

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