Home / Knowledge / News / Apparel/Garments / Cotton Inc's Cotton Style Search
Cotton Inc's Cotton Style Search
25
Oct '11
Cotton Incorporated is taking its The Fabric Of Our Lives celebrity campaign to Main Street. Along with media partner MTV.com, the company is launching a Cotton Style Search, an opportunity for 24 lucky cottonistas to strut their cotton styles on the runway of an industry first --- Cotton's 24 Hour Runway Show.

From October 14th – 26th, fashion-minded cotton fans from around the nation will be able to log onto cotton24hours.mtv.com and upload images showing off cotton as the fabric of their lives. Twenty-four individuals will be selected to join professional models on a runway showcasing 1,440 looks; a cotton look a minute, from Noon to Noon, November 19th and 20th in South Beach, Miami.

The well-known “The Fabric of Our Lives” television campaign has demonstrated how cotton fits into the lives and lifestyles of such celebrity icons as Miranda Lambert, Zooey Deschanel and most recently Kate Bosworth. Through its 24-hour fashion show and associated style search, the company aims to give fashion-minded citizens their time in the spotlight.

“Cotton is the everyman fabric,” says Ric Hendee, Cotton Incorporated Senior Vice President of Consumer Marketing. “Its many permutations and comfort fit into everyone's lifestyle, whether you are a red carpet celebrity or an as-yet-unsung fashion innovator.”

The 24 selected cottonistas --- individuals who combine fashion sense with a cotton sensibility --- will be announced at 12:00 Noon on October 26th; 24 days ahead of the big event; Cotton's 24 Hour Runway Show. The looks culled from around the nation will be available for viewing on the Fashion Lookbook hosted on MTV.com, and the lucky 24 Style Icons will be highlighted and profiled on the site.

As the day for Cotton's 24-hour Fashion Show approaches, the 24 Style Icons will be flown to South Beach and prepped to join Elite models and local celebrities on a fashion runway featuring 1,440 looks --- one cotton look a minute --- for 24 hours. Each of the 24 hours will present themed categories of cotton apparel, such as “Pajama Party” and “Urban Chic.” Streamed live on MTV.com, this unprecedented fashion event will show viewers and attendees clothing choices for every style, occasion, and budget during a continuous 24 hour period.

“The runway show illustrates in a significant way the breadth of cotton fashion possibilities,” says Hendee. “No matter who you are, there is a cotton look that fits your lifestyle, 24-hours a day.”

In addition to the chance to walk the catwalk, the 24 selected Style Icons will receive a three night stay in South Beach, and a $350 American Express gift check to put together a cotton ensemble.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.


Must ReadView All

Courtesy: BekaertDeslee

Textiles | On 23rd Oct 2017

BekaertDeslee to expand North American facility

BekaertDeslee, one of the largest manufacturer of mattress textiles...

Courtesy: A&E

Textiles | On 23rd Oct 2017

A&E unveils Magic using Repreve sewing thread

American & Efird (A&E), a leading developer of industrial and...

Courtesy: Messe Frankfurt

Textiles | On 23rd Oct 2017

Over 4,000 exhibitors attend Intertextile Shanghai 2017

Another successful Intertextile Shanghai Apparel Fabrics has wrapped...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.1%
No
12.7%
Skip
11.3%

Total Votes: 71

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
28.2%
Skip
9.9%

Total Votes: 71

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.9%
No
9.9%
Skip
4.2%

Total Votes: 71

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
76.1%
No
11.3%
Skip
12.7%

Total Votes: 71


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search