Home / Knowledge / News / Apparel/Garments / Cotton Inc's Cotton Style Search
Cotton Inc's Cotton Style Search
25
Oct '11
Cotton Incorporated is taking its The Fabric Of Our Lives celebrity campaign to Main Street. Along with media partner MTV.com, the company is launching a Cotton Style Search, an opportunity for 24 lucky cottonistas to strut their cotton styles on the runway of an industry first --- Cotton's 24 Hour Runway Show.

From October 14th – 26th, fashion-minded cotton fans from around the nation will be able to log onto cotton24hours.mtv.com and upload images showing off cotton as the fabric of their lives. Twenty-four individuals will be selected to join professional models on a runway showcasing 1,440 looks; a cotton look a minute, from Noon to Noon, November 19th and 20th in South Beach, Miami.

The well-known “The Fabric of Our Lives” television campaign has demonstrated how cotton fits into the lives and lifestyles of such celebrity icons as Miranda Lambert, Zooey Deschanel and most recently Kate Bosworth. Through its 24-hour fashion show and associated style search, the company aims to give fashion-minded citizens their time in the spotlight.

“Cotton is the everyman fabric,” says Ric Hendee, Cotton Incorporated Senior Vice President of Consumer Marketing. “Its many permutations and comfort fit into everyone's lifestyle, whether you are a red carpet celebrity or an as-yet-unsung fashion innovator.”

The 24 selected cottonistas --- individuals who combine fashion sense with a cotton sensibility --- will be announced at 12:00 Noon on October 26th; 24 days ahead of the big event; Cotton's 24 Hour Runway Show. The looks culled from around the nation will be available for viewing on the Fashion Lookbook hosted on MTV.com, and the lucky 24 Style Icons will be highlighted and profiled on the site.

As the day for Cotton's 24-hour Fashion Show approaches, the 24 Style Icons will be flown to South Beach and prepped to join Elite models and local celebrities on a fashion runway featuring 1,440 looks --- one cotton look a minute --- for 24 hours. Each of the 24 hours will present themed categories of cotton apparel, such as “Pajama Party” and “Urban Chic.” Streamed live on MTV.com, this unprecedented fashion event will show viewers and attendees clothing choices for every style, occasion, and budget during a continuous 24 hour period.

“The runway show illustrates in a significant way the breadth of cotton fashion possibilities,” says Hendee. “No matter who you are, there is a cotton look that fits your lifestyle, 24-hours a day.”

In addition to the chance to walk the catwalk, the 24 selected Style Icons will receive a three night stay in South Beach, and a $350 American Express gift check to put together a cotton ensemble.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

Must ReadView All

Apparel/Garments | On 23rd May 2017

Gap Inc earns $3.4 bn in net sales in Q1 FY17

Gap Inc's net sales for the first quarter of fiscal year 2017 were...

Textiles | On 23rd May 2017

Grasim's VSF business net revenue up 12% in Q4 FY17

The viscose staple fibre (VSF) business of Grasim Industries has...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search