Home / Knowledge / News / Apparel/Garments / Cotton Inc's Cotton Style Search
Cotton Inc's Cotton Style Search
Oct '11
Cotton Incorporated is taking its The Fabric Of Our Lives celebrity campaign to Main Street. Along with media partner MTV.com, the company is launching a Cotton Style Search, an opportunity for 24 lucky cottonistas to strut their cotton styles on the runway of an industry first --- Cotton's 24 Hour Runway Show.

From October 14th – 26th, fashion-minded cotton fans from around the nation will be able to log onto cotton24hours.mtv.com and upload images showing off cotton as the fabric of their lives. Twenty-four individuals will be selected to join professional models on a runway showcasing 1,440 looks; a cotton look a minute, from Noon to Noon, November 19th and 20th in South Beach, Miami.

The well-known “The Fabric of Our Lives” television campaign has demonstrated how cotton fits into the lives and lifestyles of such celebrity icons as Miranda Lambert, Zooey Deschanel and most recently Kate Bosworth. Through its 24-hour fashion show and associated style search, the company aims to give fashion-minded citizens their time in the spotlight.

“Cotton is the everyman fabric,” says Ric Hendee, Cotton Incorporated Senior Vice President of Consumer Marketing. “Its many permutations and comfort fit into everyone's lifestyle, whether you are a red carpet celebrity or an as-yet-unsung fashion innovator.”

The 24 selected cottonistas --- individuals who combine fashion sense with a cotton sensibility --- will be announced at 12:00 Noon on October 26th; 24 days ahead of the big event; Cotton's 24 Hour Runway Show. The looks culled from around the nation will be available for viewing on the Fashion Lookbook hosted on MTV.com, and the lucky 24 Style Icons will be highlighted and profiled on the site.

As the day for Cotton's 24-hour Fashion Show approaches, the 24 Style Icons will be flown to South Beach and prepped to join Elite models and local celebrities on a fashion runway featuring 1,440 looks --- one cotton look a minute --- for 24 hours. Each of the 24 hours will present themed categories of cotton apparel, such as “Pajama Party” and “Urban Chic.” Streamed live on MTV.com, this unprecedented fashion event will show viewers and attendees clothing choices for every style, occasion, and budget during a continuous 24 hour period.

“The runway show illustrates in a significant way the breadth of cotton fashion possibilities,” says Hendee. “No matter who you are, there is a cotton look that fits your lifestyle, 24-hours a day.”

In addition to the chance to walk the catwalk, the 24 selected Style Icons will receive a three night stay in South Beach, and a $350 American Express gift check to put together a cotton ensemble.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search