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Kelly Crigger as President of American Sin Bin
25
Oct '11
Upstart rugby apparel brand, American Sin Bin, announced that its new President would be retired Army Lieutenant Colonel Kelly Crigger. Crigger comes to American Sin Bin after serving as Vice President of Communications for Alchemist Mixed Martial Arts and brings a lifetime of experience in management and leadership.

“We're very excited,” says Ranger Up CEO Nick Palmisciano. “Ranger Up is made up of veterans and Crigger brings with him twenty-four years of service and with that comes an extraordinary amount of leadership, discipline, and experience.

"He understands the rugby and military cultures, both of which are centered on a small unit with a mission. They both train relentlessly, sacrifice for the greater good, and fear disappointing the guy on the left and right, so they're a lot more similar than you would think.”

American Sin Bin was launched by military and patriotic apparel company Ranger Up on October 1st of this year. Crigger has co-owned Ranger Up since 2008 and helped it grow to its current state as one of the top apparel companies in MMA. He also brings a successful career in publishing, having written over two hundred articles and four books. His latest book, Dark World, hit the New York Times bestseller list on October 2nd.

“The obstacles are great,” Crigger says. “But we're confident we can help grow rugby in America and bring a World Cup to the United States. Growing a successful apparel brand is just the first step. We have much bigger goals and eventually want to bring rugby glory back to our shores.”

To do that American Sin Bin will have to convince a sporting fanbase that is largely unaware of rugby and it's different codes of play as well as a football culture that is firmly ensconced in the grassroots of American youth.

“Rugby in America has so much potential,” Crigger says. “We have the best athletes in the world and if we could just get them interested in the game we could completely dominate the sport. At the very least, we could be a tier one rugby power in a short time, which most of the big dogs find both exciting and fearful.”

The International Rugby Board has long thirsted to get America more involved in the sport simply because of the one thing they can bring to the table – money. It's a massive market with unlimited potential for growth, but it also comes with risks. If Americans got interested in rugby and fully committed to it, there's little anyone could do to stop them from winning every competition.

“It's crazy when you think about it. Wales has a population of three million people, which is about one-third the size of New York City, but they're one of the top rugby teams in the world. Why can't we do that? With our vast human resources why can't we gather fifty homegrown natural athletes and challenge the world? The answer is we can…and we will.”

Ranger Up was founded in 2006 and is based in Durham, North Carolina.

American Sin Bin


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