Home / Knowledge / News / Apparel/Garments / Kelly Crigger as President of American Sin Bin
Kelly Crigger as President of American Sin Bin
25
Oct '11
Upstart rugby apparel brand, American Sin Bin, announced that its new President would be retired Army Lieutenant Colonel Kelly Crigger. Crigger comes to American Sin Bin after serving as Vice President of Communications for Alchemist Mixed Martial Arts and brings a lifetime of experience in management and leadership.

“We're very excited,” says Ranger Up CEO Nick Palmisciano. “Ranger Up is made up of veterans and Crigger brings with him twenty-four years of service and with that comes an extraordinary amount of leadership, discipline, and experience.

"He understands the rugby and military cultures, both of which are centered on a small unit with a mission. They both train relentlessly, sacrifice for the greater good, and fear disappointing the guy on the left and right, so they're a lot more similar than you would think.”

American Sin Bin was launched by military and patriotic apparel company Ranger Up on October 1st of this year. Crigger has co-owned Ranger Up since 2008 and helped it grow to its current state as one of the top apparel companies in MMA. He also brings a successful career in publishing, having written over two hundred articles and four books. His latest book, Dark World, hit the New York Times bestseller list on October 2nd.

“The obstacles are great,” Crigger says. “But we're confident we can help grow rugby in America and bring a World Cup to the United States. Growing a successful apparel brand is just the first step. We have much bigger goals and eventually want to bring rugby glory back to our shores.”

To do that American Sin Bin will have to convince a sporting fanbase that is largely unaware of rugby and it's different codes of play as well as a football culture that is firmly ensconced in the grassroots of American youth.

“Rugby in America has so much potential,” Crigger says. “We have the best athletes in the world and if we could just get them interested in the game we could completely dominate the sport. At the very least, we could be a tier one rugby power in a short time, which most of the big dogs find both exciting and fearful.”

The International Rugby Board has long thirsted to get America more involved in the sport simply because of the one thing they can bring to the table – money. It's a massive market with unlimited potential for growth, but it also comes with risks. If Americans got interested in rugby and fully committed to it, there's little anyone could do to stop them from winning every competition.

“It's crazy when you think about it. Wales has a population of three million people, which is about one-third the size of New York City, but they're one of the top rugby teams in the world. Why can't we do that? With our vast human resources why can't we gather fifty homegrown natural athletes and challenge the world? The answer is we can…and we will.”

Ranger Up was founded in 2006 and is based in Durham, North Carolina.

American Sin Bin


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X