Home / Knowledge / News / Apparel/Garments / Kelly Crigger as President of American Sin Bin
Kelly Crigger as President of American Sin Bin
25
Oct '11
Upstart rugby apparel brand, American Sin Bin, announced that its new President would be retired Army Lieutenant Colonel Kelly Crigger. Crigger comes to American Sin Bin after serving as Vice President of Communications for Alchemist Mixed Martial Arts and brings a lifetime of experience in management and leadership.

“We're very excited,” says Ranger Up CEO Nick Palmisciano. “Ranger Up is made up of veterans and Crigger brings with him twenty-four years of service and with that comes an extraordinary amount of leadership, discipline, and experience.

"He understands the rugby and military cultures, both of which are centered on a small unit with a mission. They both train relentlessly, sacrifice for the greater good, and fear disappointing the guy on the left and right, so they're a lot more similar than you would think.”

American Sin Bin was launched by military and patriotic apparel company Ranger Up on October 1st of this year. Crigger has co-owned Ranger Up since 2008 and helped it grow to its current state as one of the top apparel companies in MMA. He also brings a successful career in publishing, having written over two hundred articles and four books. His latest book, Dark World, hit the New York Times bestseller list on October 2nd.

“The obstacles are great,” Crigger says. “But we're confident we can help grow rugby in America and bring a World Cup to the United States. Growing a successful apparel brand is just the first step. We have much bigger goals and eventually want to bring rugby glory back to our shores.”

To do that American Sin Bin will have to convince a sporting fanbase that is largely unaware of rugby and it's different codes of play as well as a football culture that is firmly ensconced in the grassroots of American youth.

“Rugby in America has so much potential,” Crigger says. “We have the best athletes in the world and if we could just get them interested in the game we could completely dominate the sport. At the very least, we could be a tier one rugby power in a short time, which most of the big dogs find both exciting and fearful.”

The International Rugby Board has long thirsted to get America more involved in the sport simply because of the one thing they can bring to the table – money. It's a massive market with unlimited potential for growth, but it also comes with risks. If Americans got interested in rugby and fully committed to it, there's little anyone could do to stop them from winning every competition.

“It's crazy when you think about it. Wales has a population of three million people, which is about one-third the size of New York City, but they're one of the top rugby teams in the world. Why can't we do that? With our vast human resources why can't we gather fifty homegrown natural athletes and challenge the world? The answer is we can…and we will.”

Ranger Up was founded in 2006 and is based in Durham, North Carolina.

American Sin Bin


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search