Home / Knowledge / News / Apparel/Garments / Kelly Crigger as President of American Sin Bin
Kelly Crigger as President of American Sin Bin
25
Oct '11
Upstart rugby apparel brand, American Sin Bin, announced that its new President would be retired Army Lieutenant Colonel Kelly Crigger. Crigger comes to American Sin Bin after serving as Vice President of Communications for Alchemist Mixed Martial Arts and brings a lifetime of experience in management and leadership.

“We're very excited,” says Ranger Up CEO Nick Palmisciano. “Ranger Up is made up of veterans and Crigger brings with him twenty-four years of service and with that comes an extraordinary amount of leadership, discipline, and experience.

"He understands the rugby and military cultures, both of which are centered on a small unit with a mission. They both train relentlessly, sacrifice for the greater good, and fear disappointing the guy on the left and right, so they're a lot more similar than you would think.”

American Sin Bin was launched by military and patriotic apparel company Ranger Up on October 1st of this year. Crigger has co-owned Ranger Up since 2008 and helped it grow to its current state as one of the top apparel companies in MMA. He also brings a successful career in publishing, having written over two hundred articles and four books. His latest book, Dark World, hit the New York Times bestseller list on October 2nd.

“The obstacles are great,” Crigger says. “But we're confident we can help grow rugby in America and bring a World Cup to the United States. Growing a successful apparel brand is just the first step. We have much bigger goals and eventually want to bring rugby glory back to our shores.”

To do that American Sin Bin will have to convince a sporting fanbase that is largely unaware of rugby and it's different codes of play as well as a football culture that is firmly ensconced in the grassroots of American youth.

“Rugby in America has so much potential,” Crigger says. “We have the best athletes in the world and if we could just get them interested in the game we could completely dominate the sport. At the very least, we could be a tier one rugby power in a short time, which most of the big dogs find both exciting and fearful.”

The International Rugby Board has long thirsted to get America more involved in the sport simply because of the one thing they can bring to the table – money. It's a massive market with unlimited potential for growth, but it also comes with risks. If Americans got interested in rugby and fully committed to it, there's little anyone could do to stop them from winning every competition.

“It's crazy when you think about it. Wales has a population of three million people, which is about one-third the size of New York City, but they're one of the top rugby teams in the world. Why can't we do that? With our vast human resources why can't we gather fifty homegrown natural athletes and challenge the world? The answer is we can…and we will.”

Ranger Up was founded in 2006 and is based in Durham, North Carolina.

American Sin Bin


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search