Home / Knowledge / News / Apparel/Garments / 'Meet your Maker' reveals faces behind the garment
'Meet your Maker' reveals faces behind the garment
31
Oct '11
The faces behind the production of Australian fashion was revealed to savvy shoppers with Ethical Clothing Australia launching its first consumer awareness campaign.

The new campaign, entitled "Meet Your Maker", will aim to educate consumers about the importance of ethical manufacturing in the garment industry and assist them to make an informed choice for shopping ethically.

Contrary to common opinion, "Australian-made" does not always mean ethically made. There are some 50,000 workers in the textile, clothing and footwear industry, many who work from home and are vulnerable to exploitation. The Ethical Clothing Australia program ensures that these workers receive fair pay and conditions.

A new website - www.meetyourmaker.org.au – will connect consumers with the makers behind the garments they purchase. In profiling these makers, the campaign will highlight the Australian brands leading the new wave of ethical fashion, ensuring all the workers involved in the manufacturing and production of their garments are paid fairly and treated properly.

Meet Your Maker aims to draw recognition to the Ethical Clothing Australia swing tag or label (the trademark stitched "e"), which indicates that a garment was made in Australia and everyone involved in its production received, as a minimum, the legal rates of pay and fair working conditions.

Simon McRae, National Manager for Ethical Clothing Australia, officially launched the campaign alongside Senator the Hon Christopher Evans, Minister for Tertiary Education, Skills, Jobs and Work Place Relations, at the Ginger & Smart boutique in Paddington.

“We now have nearly 60 Australian businesses already accredited and applications for accreditation doubled last year,” Mr. McRae said. “This shows there is a strong demand from both industry and consumers for ethically Australian made clothing and footwear. We hope that the "Meet Your Maker campaign" will help to build on this growing momentum.

John Condilis, managing director of Nobody Jeans, agrees that being Ethical Clothing Australia accredited is in alignment with his brands direction: “Being an Australian made brand is fundamental to what our business is all about. So the "Meet your maker" campaign is the perfect opportunity to not only show our customers that our products are produced with the highest standards, but also developed by local friendly faces,” he said.

Labels that are Ethical Clothing Australia accredited and involved with the Meet your Maker campaign include Ginger & Smart, Gideon Shoes, Nobody Jeans, Cue, Lydra, Otto & Spike, The Social Studio, Silver Fleece and New Model Beauty Queen.

Ethical Clothing Australia

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search