Home / Knowledge / News / Apparel/Garments / New Marimekko stores in Oslo & Stockholm
New Marimekko stores in Oslo & Stockholm
31
Oct '11
Marimekko continues its expansion in Scandinavia, celebrating the opening of the first company-owned retail store in Oslo. The store is in an excellent location in a modern standalone house at Hegdehaugsveien, an attractive fashion street in Majorstuen. In line with the company's internationalisation strategy, the new store has an important role in boosting Marimekko's profile and brand image in Norway.

The range embraces all product lines, and the store will also serve as a showcase for new products. The store is based on the same concept as the several other new retail stores opened in the past year, in all of which particular attention is paid to inspiring and cosy atmosphere and memorable in-store customer experience.

In Stockholm's Sturegallerian mall, a new Marimekko store was opened in mid-September. The range focuses on selected spearhead products and interesting new designs. This is the second company-owned store in Stockholm. The new store supports the operations of the main store at Norrmalmstorg and rounds out its offering. The main store was upgraded and substantially extended in 2009. In summer 2011, the company also opened its own retail store at Copenhagen's Kastrup, the biggest and busiest airport in the Nordic countries.

“I am happy that we now have our own little “Marimekko house” on the charming fashion street of Oslo. This is a great step for us, and we want to continue reinforcing our position in Norway. Scandinavia has been like a second domestic market to Marimekko for decades.

The opening of stores in Oslo, Stockholm and Copenhagen supports our growth in this market region, which is very important to us. In addition to Marimekko stores, our products are also sold by many other retailers. We see market growth potential both in the existing distribution network and in new partnerships which support the brand,” says Sales Director Päivi Lonka.

Marimekko Corporation


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search