Home / Knowledge / News / Apparel/Garments / PUMA announces beneficiaries of Project Pink
PUMA announces beneficiaries of Project Pink
01
Nov '11
Soccer fans: yet again, you've proven to the world that pink certainly is your color. And this morning, PUMA is proud to announce the beneficiary of Project Pink on behalf of all the fans who made Project Pink their project in 2011, as well as program supporters actress Nina Dobrev, soccer icon Julie Foudy, and current soccer stars Marta, Amy Rodriguez, Leslie Osborne, Karina LeBlanc, Alex Scott, and Tasha Kai.

Taking top honors, with overwhelming support from voters, is the Dr. Susan Love Research Foundation. The group, which strives to eradicate breast cancer and improve the quality of women's health through innovative research, education and advocacy, was awarded a check for $103,500 raised by the 2011 program. And for the social media gurus out there: yes, that does include the full $25,000 pledged by PUMA as the result of over 25,000 Tweets using Twitter hash tag #projectpink.

"We are thrilled to be the beneficiary of the Project Pink proceeds and are at awe of our supporters who voted for us and tweeted every day," said Naz Sykes, Executive Director of the Dr. Susan Love Research Foundation. "All funds will be used for our groundbreaking research and innovative programs, with the ultimate goal of moving breast cancer beyond a cure by understanding the cause and ways to prevent it. Prevention is possible, and thanks to PUMA's Project Pink, it will be a reality one day."

2011 marks year two for PUMA and Project Pink. Building upon the program's foundation as an awareness-builder and fundraiser in support of the fight against breast cancer, year two continued with Project Pink's charity contest and PUMA's pledge to donate 100% of profits from the sale of Project Pink Collection gear.

New supporters came on board to help drive awareness and #projectpink Tweets (thanks, JulieFoudy and ninadobrev!), the product line expanded with new fun graphic tees and wristbands, and a "Score a Goal Against Breast Cancer" program drove additional donations at tournaments throughout the season. And, in partnership with all six teams of Women's Professional Soccer, Project Pink games also came back in a big way.

"It has been such an honor to have been a part of Project Pink this year," said actress Nina Dobrev. "It was incredible to see fans truly embrace breast cancer awareness and get involved with PUMA in owning Project Pink and making it their project. I'm thrilled that the proceeds are going to a great charity and one chosen by the fans who have been so eagerly devoted to the cause."

Proving that Project Pink has legs outside of just women's soccer, PUMA engaged its golf athletes in support of the program – Rickie Fowler, Lexi Thompson and Anna Nordqvist rocked pink at a golf tournaments this season – as well as its running group, which hosted a five-mile race back in August with all proceeds going to benefit Project Pink. And, on the men's side, some of PUMA's sponsored Major League Soccer players kicked off Breast Cancer Awareness Month in limited-edition Project Pink v1.11 boots, with Dwayne De Rosario, Brian Ching, Matt Reis, Jay DeMerit, and more showing support for their female counterparts during their games on October 1 and 2.


Must ReadView All

India mulls new schemes for jobs, textile clusters

Apparel/Garments | On 25th Apr 2018

India mulls new schemes for jobs, textile clusters

India is mulling over alternative schemes for jobs and manufacturing...

Courtesy: HueTrap

Apparel/Garments | On 25th Apr 2018

Making sustainability affordable is a big challenge

In a lot of instances, being sustainable comes with an additional...

Courtesy: Formosa Petrochemical Corporation

Textiles | On 25th Apr 2018

Formosa to set up petrochemical plant in Louisiana

Formosa Petrochemical Corporation has selected St. James Parish in...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search