Home / Knowledge / News / Apparel/Garments / PUMA announces beneficiaries of Project Pink
PUMA announces beneficiaries of Project Pink
01
Nov '11
Soccer fans: yet again, you've proven to the world that pink certainly is your color. And this morning, PUMA is proud to announce the beneficiary of Project Pink on behalf of all the fans who made Project Pink their project in 2011, as well as program supporters actress Nina Dobrev, soccer icon Julie Foudy, and current soccer stars Marta, Amy Rodriguez, Leslie Osborne, Karina LeBlanc, Alex Scott, and Tasha Kai.

Taking top honors, with overwhelming support from voters, is the Dr. Susan Love Research Foundation. The group, which strives to eradicate breast cancer and improve the quality of women's health through innovative research, education and advocacy, was awarded a check for $103,500 raised by the 2011 program. And for the social media gurus out there: yes, that does include the full $25,000 pledged by PUMA as the result of over 25,000 Tweets using Twitter hash tag #projectpink.

"We are thrilled to be the beneficiary of the Project Pink proceeds and are at awe of our supporters who voted for us and tweeted every day," said Naz Sykes, Executive Director of the Dr. Susan Love Research Foundation. "All funds will be used for our groundbreaking research and innovative programs, with the ultimate goal of moving breast cancer beyond a cure by understanding the cause and ways to prevent it. Prevention is possible, and thanks to PUMA's Project Pink, it will be a reality one day."

2011 marks year two for PUMA and Project Pink. Building upon the program's foundation as an awareness-builder and fundraiser in support of the fight against breast cancer, year two continued with Project Pink's charity contest and PUMA's pledge to donate 100% of profits from the sale of Project Pink Collection gear.

New supporters came on board to help drive awareness and #projectpink Tweets (thanks, JulieFoudy and ninadobrev!), the product line expanded with new fun graphic tees and wristbands, and a "Score a Goal Against Breast Cancer" program drove additional donations at tournaments throughout the season. And, in partnership with all six teams of Women's Professional Soccer, Project Pink games also came back in a big way.

"It has been such an honor to have been a part of Project Pink this year," said actress Nina Dobrev. "It was incredible to see fans truly embrace breast cancer awareness and get involved with PUMA in owning Project Pink and making it their project. I'm thrilled that the proceeds are going to a great charity and one chosen by the fans who have been so eagerly devoted to the cause."

Proving that Project Pink has legs outside of just women's soccer, PUMA engaged its golf athletes in support of the program – Rickie Fowler, Lexi Thompson and Anna Nordqvist rocked pink at a golf tournaments this season – as well as its running group, which hosted a five-mile race back in August with all proceeds going to benefit Project Pink. And, on the men's side, some of PUMA's sponsored Major League Soccer players kicked off Breast Cancer Awareness Month in limited-edition Project Pink v1.11 boots, with Dwayne De Rosario, Brian Ching, Matt Reis, Jay DeMerit, and more showing support for their female counterparts during their games on October 1 and 2.


Must ReadView All

Two slabs of GST will affect Bengaluru garment units: SIGA

Apparel/Garments | On 23rd Jan 2018

Two slabs of GST will affect Bengaluru garment units: SIGA

The South India Garment Association (SIGA) has voiced its concern...

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Urmil Arya

Sushila International, a well established textile organisation established ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search