Home / Knowledge / News / Apparel/Garments / Yuvraj Singh to endorse PUMA's #Love 12 campaign
Yuvraj Singh to endorse PUMA's #Love 12 campaign
02
Nov '11
PUMA, the global- sport- lifestyle brand announced the dashing all rounder of the Indian cricket team Yuvraj Singh as their brand ambassador. The flamboyant yet fashionable blue eyed boy of Indian cricket will now be the face of PUMA's new #Love 12 campaign launched especially for PUMA and Yuvi fans.

At the press conference held in Mumbai, Yuvraj interacted with the media present. The unique digital press conference was in a chat show format, where the media had an interactive Q&A session with Yuvi & Rajiv Mehta, MD, PUMA, INDIA while Mandira Bedi played the perfect host.

As Yuvi bowled over the media with his charm & wit, he also connected with his fans and media from other cities through TWITTER. This digital platform helped Yuvraj reach out to his fans and the media in a never-been-done before manner.

Speaking on this occasion, Rajiv Mehta, MD, PUMA, India said, “Yuvraj Singh is the quintessential athlete for PUMA. He epitomizes the youth of today with his forthright personality, which exuberates confidence. He is an all rounder and his versatility allows the youth to connect to him instantly. With his talent and charisma, Yuvraj is an aspirational personality and an ideal choice to represent PUMA.”

Talking about the association, Yuvraj Singh said, “(Smiles) A strong brand like PUMA needs no introduction; it gives me immense pleasure and satisfaction to be associated with a leading sports lifestyle brand like PUMA which embodies style, fun and passion. For me, joy and passion are the most important elements of cricket and this drives me to continually improve myself as a cricketer and as a person. PUMA shares these same values and I am looking forward to this alliance.”

#love12 is an eco-system for PUMA, Yuvi and fans to come up with ideas that make a difference, small or big. 2012 is the year of #love12. Every month, starting next year, #love12 will crowd-source one idea and bring it to fruition on the 12th of every month.

PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion.

PUMA India


Must ReadView All

Textiles | On 19th Sep 2017

Karl Mayer expands service operations in Asia

Karl Mayer, a world leader in the production of warp knitting and...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Courtesy: SGS

Textiles | On 19th Sep 2017

SGS expands testing facilities in Naucalpan, Mexico

SGS has expanded testing facilities in Naucalpan, Mexico, creating a...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search