Home / Knowledge / News / Apparel/Garments / Launch of new celebrity bikini brand 'Vitamin A'
Launch of new celebrity bikini brand 'Vitamin A'
07
Nov '11
Ocean Paradise, a specialist swimwear retailer in Singapore, will be launching a new celebrity bikini brand from Southern California, USA. Vitamin A is a brand that exudes chic simplicity that is perfect for the urban lifestyle in Asia and has a range of fits that would allow ladies of all body shapes to look fabulous.

Ocean Paradise will launch a new bikini brand from USA that has inspired a cult-like following of Hollywood A-listers and international It girls. The label is often referred to as the Little Black Dress of swimwear for its chic and functional styles.

The Vitamin A Gold collection will be available at the Paragon and Tanglin Mall branches from 10 November 2011.

Laguna Beach local Amahlia Stevens has inspired a cult-like following of A-listers and bi-coastal beauties who are hooked on the designer's effortlessly chic bikinis and coverups. Vitamin A fits like no other bikini on the market, and radiates natural sexiness like no other bikini on the beach. You have a recipe for Chic simplicity: a little bit 70's, a little bit minimalist.

hat California ease and effortless sex appeal are in Stevens' DNA. A graduate of Art Center College of Design, and veteran of the OC surf-skate industry, Stevens first began designing bikinis for herself in an old-school Laguna custom swim shop, then for friends, and now for a loyal base of jet-setting clientele.

What started as a desire to create the ultimate shape, her ubiquitous “California Cut,” has evolved into a full resort wardrobe of sexy separates that really fit, and laidback luxe, “après beach” pieces that really travel.

Equal parts chic and functional, the label is often referred to as the LBD of swimwear. These LBBs—little black bikinis—come in more than just black, though. The dazzling Power Palette, in a rainbow of rich hues, is designed to mix and match with Stevens' own bohemian-flavored print designs.

A jet-setter's delight: unique, travel friendly, and very customizable. . It's no wonder Hollywood It girls like Gwyneth Paltrow, Scarlett Johansson, Leighton Meester and Jessica Alba are all addicted to Vitamin A.

Amahlia lives and loves the lifestyle she purveys. Amahlia finds as much inspiration from her jaunts to exotic shores as in her own backyard, the sparkling coves of Laguna.

Ocean Paradise is a specialist swimwear retailer in Singapore that has been retailing swimwear for women and children for over 15 years. Fashion, function and family are keywords behind the extensive collection of swimwear and accessories.

Over the years, the retailer has gained popularity with those in the know, who appreciate the range of fashion-forward swimwear and sun protective collections. Ocean Paradise has developed into a highly respected name for the family and was awarded the Expat Living Reader Award in 2009.

Ocean Paradise


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Urmil Arya

Sushila International, a well established textile organisation established ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search