Home / Knowledge / News / Apparel/Garments / Launch of new celebrity bikini brand 'Vitamin A'
Launch of new celebrity bikini brand 'Vitamin A'
07
Nov '11
Ocean Paradise, a specialist swimwear retailer in Singapore, will be launching a new celebrity bikini brand from Southern California, USA. Vitamin A is a brand that exudes chic simplicity that is perfect for the urban lifestyle in Asia and has a range of fits that would allow ladies of all body shapes to look fabulous.

Ocean Paradise will launch a new bikini brand from USA that has inspired a cult-like following of Hollywood A-listers and international It girls. The label is often referred to as the Little Black Dress of swimwear for its chic and functional styles.

The Vitamin A Gold collection will be available at the Paragon and Tanglin Mall branches from 10 November 2011.

Laguna Beach local Amahlia Stevens has inspired a cult-like following of A-listers and bi-coastal beauties who are hooked on the designer's effortlessly chic bikinis and coverups. Vitamin A fits like no other bikini on the market, and radiates natural sexiness like no other bikini on the beach. You have a recipe for Chic simplicity: a little bit 70's, a little bit minimalist.

hat California ease and effortless sex appeal are in Stevens' DNA. A graduate of Art Center College of Design, and veteran of the OC surf-skate industry, Stevens first began designing bikinis for herself in an old-school Laguna custom swim shop, then for friends, and now for a loyal base of jet-setting clientele.

What started as a desire to create the ultimate shape, her ubiquitous “California Cut,” has evolved into a full resort wardrobe of sexy separates that really fit, and laidback luxe, “après beach” pieces that really travel.

Equal parts chic and functional, the label is often referred to as the LBD of swimwear. These LBBs—little black bikinis—come in more than just black, though. The dazzling Power Palette, in a rainbow of rich hues, is designed to mix and match with Stevens' own bohemian-flavored print designs.

A jet-setter's delight: unique, travel friendly, and very customizable. . It's no wonder Hollywood It girls like Gwyneth Paltrow, Scarlett Johansson, Leighton Meester and Jessica Alba are all addicted to Vitamin A.

Amahlia lives and loves the lifestyle she purveys. Amahlia finds as much inspiration from her jaunts to exotic shores as in her own backyard, the sparkling coves of Laguna.

Ocean Paradise is a specialist swimwear retailer in Singapore that has been retailing swimwear for women and children for over 15 years. Fashion, function and family are keywords behind the extensive collection of swimwear and accessories.

Over the years, the retailer has gained popularity with those in the know, who appreciate the range of fashion-forward swimwear and sun protective collections. Ocean Paradise has developed into a highly respected name for the family and was awarded the Expat Living Reader Award in 2009.

Ocean Paradise

Must ReadView All

Textiles | On 30th May 2017

CAI estimates 2016-17 cotton crop at 340.5 lakh bales

Cotton Association of India (CAI) has retained its earlier estimate...

Courtesy: World Bank/Claude Renault

Textiles | On 30th May 2017

India’s economic fundamentals remain strong: World Bank

India remains the fastest growing economy in the world – economic...

Courtesy: Dollar Industries

Apparel/Garments | On 30th May 2017

Dollar Industries registers Rs 906 cr turnover in FY17

Hosiery major Dollar Industries Limited registered a turnover of Rs...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search