Interviews
Re-invention of Minawear luxury hemp lounge wear
07 Nov '11
4 min read
Choosing the hottest selling items to begin with, the line consists mostly of hemp and organic cotton bottoms, designed for yoga (with no side seams), and power lounging. Buyers find the line appealing because the basics are always available for re-orders, but the colors are changed up seasonally.
Hegaard is on the phone to New York with veteran designer, Andre Cornelius, strategizing and sourcing. Cornelius encourages her: “I know you're going to make it. You have the experience, the customers, and a great business plan.” For Hegaard, manufacturing in China is uncharted water, but her experience, excitement and the encouragement will keep her afloat.
Since 1998, Minawear Luxury Hemp Yoga Lounge Wear has promoted the health of the planet and its inhabitants in style, with time tested designs, by employing fair business practices, and using environmentally sound materials and methods of production.
Hegaard is on the phone to New York with veteran designer, Andre Cornelius, strategizing and sourcing. Cornelius encourages her: “I know you're going to make it. You have the experience, the customers, and a great business plan.” For Hegaard, manufacturing in China is uncharted water, but her experience, excitement and the encouragement will keep her afloat.
Since 1998, Minawear Luxury Hemp Yoga Lounge Wear has promoted the health of the planet and its inhabitants in style, with time tested designs, by employing fair business practices, and using environmentally sound materials and methods of production.
Minawear Luxury Hemp Yoga Lounge Wear
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
